Not only consumers can enjoy Mexican food, but they also can learn more.

Hopefully these two neighboring cultures, we do our little piece to bring them together.

Welcome to the Startup CPG podcast.

I'm your host, Jesse Freytag.

Today, I'm thrilled to share a conversation with Miguel Lial, co-founder and CEO of Somos,

a new brand bringing food from the heart of Mexico to your home.

Miguel co-founded Somos alongside two former co-workers and kind snacks executives,

Daniel Lubetsky and Rodrigo Suloaga.

With decades of food industry experience,

most recently Miguel previously spent two years as the chief marketing officer at Chalula

following his three years as the CMO of Kind.

As you'll hear in the episode, I may have developed a slight obsession for Somos products after

trying, and once you try the unusually thick and crunchy tortilla chips, you'll understand.

Listen into this episode to hear Miguel share about the story behind Somos, building an authentic

and clear brand identity, launching in thousands of retailers, including H.E.B., Kroger, and Sprouts,

and supporting those launches with the digital strategy, the decision to launch with a large

portfolio of skews in multiple categories, creating the Somos team, and more.

Hi, Miguel. Welcome to the show today. So glad to have you here. How are you today?

I'm great to see. Thank you for having me.

Awesome. Well, I am so excited. Your team was kind enough to send me a Somos kit prior to recording.

And my whole family and everyone that came over to our house was like, what is this beautifully packaged, brightly colored box of goodness? Can we try everything? And everyone was obsessed. The unusually thick and crunchy tortilla chips were a favorite. And so there's so many amazing skews that you have. So I'm so excited to dive into Somos and learn more because it's definitely become a fan favorite at our households.

Thank you.

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