I'm pulling out of the parking lot. We all know what that means. It's time to drive to work.

I took my son to camp. Okay, so today's topic comes from my blog. One of the things that I get asked at all the time is people who want to keyword something that isn't keyworded.

And there's a lot of discussion about when and why something gets

keyworded. So today I thought I talked all about keywording and why we keyword. But before

I can do that, I want to talk a little bit about what keywords are, explain a little bit of

terminology and sort of talk a little bit about just some different differentiation between

some elements of how we make mechanics.

Okay, to do to do that, I'm going to look at mechanics at some recent blocks.

Okay, so let's start with Aminket block.

As I record this, I know by the time you hear this, Exelon will almost be out.

My problem when I record is ahead of times is I have a gap.

So I'm going to talk about Amicat.

It's quite possible Xon's out when this comes out,

but I don't definitively know that when I'm recording this.

So I'm going to talk about Amin Cat.

Okay, so, first let me explain what is a keyword?

So the point of a keyword is to take a long amount of text and shorten it so that it is less text.

Usually what that means is you're taking a string of text and reducing it to one to three words.

Usually a keyword is one to three words.

And the idea is that it allows you to sort of take a concept and make it shorter, more brief.

And as I'll talk about today, there's a whole bunch of reasons you want to do that.

Before we get to the reasons you want to do it, let's first talk about what it is.

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