479: 'Post More and You'll Grow' is Killing People's Businesses

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 15 August 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling burned out from social media? The advice to "just post more" is not only outdated, it's dangerous. AI-driven algorithms now make generic content invisible, proving that trying to out-post a machine is a game you can't win, and today I want to smash the myth that quantity trumps quality on social media.

In this episode, I share why the new AI-driven algorithms are making your generic, check-the-box content completely invisible, and why trying to out-post a machine with human effort is a game you just can't win.

But there's a better way, and I reveal the secret to the new social media game: emotional resonance and true connection. So let’s learn how to stop being ignored and build a business rooted in your unique voice and purpose. After listening to what I have to say, you’ll discover how to use AI as a mirror to unlock the leader within you, rather than just have it be a content machine.

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

Listen to Learn:

4:25 - How social media has changed in a BIG way, making the old strategy of "just post more" ineffective and a recipe for burnout

8:20 - The impact of AI and why the algorithm is now no longer looking for likes or views

10:37 - What will happen if you try to compete with AI by using sheer human effort and posting more

11:45 - The main things that the algorithm is scanning for today

13:13 - How to achieve emotional resonance and why it requires more than just simply presenting facts or promotions

19:03 - What to consider when using AI to move you forward in connection

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

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Transcript

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0:00.0	Hey, Bob here, and welcome to the Your Virtual Upline podcast.
0:12.6	Quality content today is defined by emotional resonance and connection.
0:18.4	And so here's the good news.
0:20.8	Quality doesn't mean fancy edits or a polished
0:23.9	hook or a professional image. That's actually inauthentic in the world of social media today.
0:33.2	So today we are going to obliterate a very commonly taught practice and belief that we have in our space today that I'm sure will ruffle some feathers, but that's okay.
0:48.7	Because honestly, what matters to me more is I am tired of watching good, hardworking people in this profession
0:58.6	burn out, trying to keep up with this specific piece of bad advice.
1:05.3	So let's talk about it.
1:07.1	This idea, this concept has been circulating forever. It's the one that says, just post more
1:15.0	and your business will grow. Just post more, show up more, be more visible, you'll make more sales.
1:22.9	Well, I'm here to tell you, this is not just outdated. It's actually very dangerous. And if you're still
1:30.9	teaching this, if you're doing this, you're actually making it harder for people and yourself
1:39.3	to be successful. And so this is more than just theory for me, kind of the inspiration for this episode
1:46.4	came from a recent interaction that I had with one of our new clients and our love-led growth
1:51.3	program on one of our coaching calls. She's new to our teaching, just found out about us a couple of
1:57.3	months ago. She's somebody that's been in this industry for over a decade.
2:01.4	She's had a ton of success. She built a very big business, which by the way is half the size
2:07.1	today of where it was, you know, five years ago. I'm sure that unfortunately sounds familiar to many
2:13.0	of you. But she's been putting the work in, right? Like she's a leader. She's showing up. She's the hardest
2:18.6	worker in the room, putting in the hours, doing the work, and following the plan that she was
2:24.1	given, trying to get her business growing again, which is post every day as much as she can.
	...

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