#478: When is headless the right (or wrong) idea? with Liz Spranzani, CTO at Verndale

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 31 January 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

There is a lot of talk about headless, composable, MACH, and the like these days. And I can say from personal experience that there are many instances where they are the perfect fit. But, as with any technology solution, it’s not always a one-size-fits-all. Sometimes headless isn’t the right fit, or a more nuanced approach is needed.

Today we’re going to talk about this as well as how low-code or no-code solutions can help teams make the most of their website redesign.

To help me discuss this topic, I’d like to welcome Liz Spranzani, Chief Technology Officer, EVP of Technology at Verndale.

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Transcript

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0:45.0	Join today by heading to Indeed.com slash Podcast 5 and get a 100 pound sponsored job credit.
0:51.2	That's Indeed.com slash POD K-D-K-A-T-Z-5. Terms and conditions apply. Welcome to season 6 of the Agile Brand where we discuss marketing technology and customer experience trends, insights and and ideas with enterprise and technology
1:14.1	platform leaders. We focus on the people, processes, data, and platforms that make brands
1:19.4	successful, scalable, customer focused, and sustainable.
1:23.2	This is what makes an agile brand.
1:24.8	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations
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	...

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