meta_pixel
Tapesearch Logo
Log in
The Agile Brand with Greg Kihlstrom

#479: Left-brain/Right-brain AI with Peter van der Putten, Director AI Lab at Pega

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 2 February 2024

⏱️ 38 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about the ethical use of AI, and how the concept of left-brain/right-brain AI can give businesses the best of all things, by helping them to create great customer experiences that are valuable to the business, while using AI in a responsible way.

To help me discuss this topic, I’d like to welcome Peter van der Putten, Director AI Lab at Pega.

Resources

PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

Pega AI Manifesto: https://www.pega.com/ai-innovation

Pega website: https://www.pega.com

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0

When it comes to hiring, the best way to search for a candidate isn't to search at all.

0:03.8

Don't search match with Indeed.

0:06.0

Indeed is your matching in hiring platform with over 350 million global monthly visitors

0:10.8

according to Indeed Data, and matching technology that helps you find

0:14.2

quality candidates fast.

0:16.2

Ditch to busy work, use Indeed for scheduling, screening and messaging to connect with candidates

0:20.4

faster.

0:21.4

And Indeed doesn't just help you hire faster. 75% of employers claim Indeed

0:25.7

delivers the highest quality matches compared to other online job sites.

0:29.3

Leveraging over 140 million qualifications and preferences daily, Indeed's matching engine is constantly learning

0:35.6

from your preferences, so the more you use Indeed, the better it gets.

0:39.4

Join more than 3.5 million businesses worldwide that use Indeed to hire great talent fast.

0:45.0

Join today by heading to Indeed.com slash Podcast 5 and get a 100 pound sponsored job credit.

0:51.2

That's Indeed.com slash POD K-D-K-A-T-Z-5. Terms and conditions apply. Welcome to season 6 of the Agile Brand where we discuss marketing technology and customer experience trends, insights and ideas ideas with enterprise and technology platform leaders.

1:15.0

We focus on the people, processes, data, and platforms that make brands successful, scalable, customer focused, and sustainable.

1:23.2

This is what makes an agile brand.

1:24.8

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations

1:30.3

and CX, best-selling author and speaker.

1:33.6

The Agile Brand Podcast is brought to you by Tech Systems,

1:36.3

an industry leader in full-stack technology services,

1:39.4

talent services, and real-world application.

1:42.1

For more information, go to TECS systems.com.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.