Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now here is your host.

Welcome to this episode of The How With Business.

This is Henry Lopez. My guest today is Tiffany Bova.

Tiffany, welcome to the show. Thank you, Henry, for having me.

This is going to be a great conversation. Tiffany is going to explain why we must develop an

experience mindset. We'll define what we mean by that, an experience mindset, which considers

both the customer and the employee experience

in order to grow our small business. To receive more information about the Howa Business,

including the Show Notes page for this episode, and how you can continue supporting my show,

and receive exclusive content and discounts through a Patreon membership, just visit

the howab business.com. And I encourage you to please subscribe wherever you do listen to the show

so you don't miss any new episodes. Let me tell you a little bit more about Tiffany. Tiffany

Bova is the global customer growth and innovation and evangelist at Salesforce and the Wall

Street Journal bestselling author of Growth IQ. And her new book, which we're going to chat about

today, is called or entitled The Experience Mindset, Changing the Way You Think About Growth.

And so over the past two decades,

she has led large revenue-producing divisions

at businesses ranging from startups to Fortune 500.

And as a research fellow at Gartner,

her cutting-edge insights have helped Microsoft, Cisco, Salesforce, HP, IBM, Oracle, SAP, AT&T, Dell, and Amazon, AWS, and other

prominent companies. She has helped them expand their market share and grow their revenues.

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