474 – Think Like a CFO with Danielle Hendon
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 29 May 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
Think like a CFO (Chief Financial Officer) to understand and use your financials to grow your small business (starting at 9:00) with Danielle Hendon. Regardless of the size of your small business, managing your financials is critical to the profitability, not to mention the survival, of your small business. As you continue growing your business, it becomes even more important to learn how to financially prepare for and manage that growth. Danielle shares valuable tips and advice on how to manage your business like a CFO (Chief Financial Officer), and perhaps consider that it may be time to add a CFO to your virtual team. Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for small business owners, Danielle brings the benefit of "big business" financial analysis to entrepreneurs.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business. |
| 0:13.4 | And now here is your host. |
| 0:15.7 | Welcome to this episode of The How of Business. |
| 0:18.3 | This is Henry Lopez. |
| 0:19.5 | My guest today is Danielle Hinden. |
| 0:22.5 | Danielle, welcome to the show. Thank you so much for having me. I love getting to meet podcasters and their |
| 0:28.2 | audience. Well, thank you. Thanks for joining me. And in this topic in specific, what I'm calling |
| 0:33.8 | small business CFO, CFO, if you don't know, stands for chief financial officer. |
| 0:39.6 | We're going to dive into that because regardless of the size of your small business, |
| 0:43.4 | managing your financials is critical to profitability, not to mention the survival of your business. |
| 0:50.9 | And as you continue growing your business, it becomes even more important to learn |
| 0:55.7 | how to financially prepare for and manage that growth. And so Danielle is with me today to share |
| 1:01.0 | some valuable tips and advice on how to manage your business like a CFO, like a chief financial |
| 1:06.9 | officer. And perhaps consider that it may be even time to add a CFO to your team, perhaps virtually. |
| 1:14.3 | And that's an option now. |
| 1:15.9 | And Daniel offers that service and we'll chat about that as well. |
| 1:19.7 | To receive more information about the How of Business, including the Show Notes page for this episode |
| 1:24.4 | and how you can continue supporting my show and receive exclusive content |
| 1:29.0 | and discounts through a Patreon membership. Just visit the howab business.com. I also encourage you to |
| 1:35.8 | subscribe to my show wherever you're listening so you don't miss any new episodes. So Daniel Hendon is the |
| 1:43.1 | founder and owner of Four Corners CFO. |
| 1:46.8 | Four Corners CFO is a firm offering financial advisory services to small business owners like |
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