I'm pulling out of the parking lot.

We all know what that means.

It's time another drive to work.

And I dropped my son off at camp.

Okay, so today is another in my series, 20 years, 20 podcasts.

Or sorry, 20 lessons, 20 podcasts.

Where I talk about 20 different lessons I learned

over 20 years of making the same game.

This is based on the speech I gave a GDC back in 2016.

And we're up to number 15.

So design the component for the audience it's intended for.

So for each one of these, I start by explaining an example from magic, and then I'll dive in.

Okay, so to understand my story for the magic, I first have to explain something.

So in magic, way back when I created something called the Psychographic.

There's a whole podcast on this.

If you want more detail, you can go listen to it, but I'll give you the brief version.

I borrowed it something that I learned from in advertising, which is when you are trying to advertise to somebody,

you want to understand not just who wants to buy your product, but why? Why do they want to buy it?

Because when you're trying to advertise, you're trying to understand what you're appealing

to.

So one of the things I was interested in when I got to Wizards was trying to think about the

psychology of design.

...