468: The Trust Recession: Why We Changed Our Entire Content Strategy

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 21 May 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!

Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually reflects who you are and what you believe. If that’s you, I want you to hear this: you’re not behind, and you’re not broken. You’re just ready to lead. And today, I’m going to show you exactly what that looks like.

For the very first time, I’m introducing something incredibly important that we’ve been building behind the scenes: the LOVE-LED™ Content Journey. This is our 4-part content strategy that helps you rebuild trust, not just with your audience, but with your own voice. This is not just another strategy. It’s a new standard for how leaders in our space are being called to show up. Because right now, we are living in a trust recession. And in a trust recession, people don’t follow noise. They follow leaders they believe in.

So if this episode stirs something in you, if you feel like you’ve outgrown the old way of creating content and you’re ready to reconnect with your voice and lead with a new level of conviction, I want to invite you to join me inside TRANSFORMED. This is where you will step into a new standard of growth, built on clarity, connection, and a rhythm that finally feels like you.

Listen to Learn:

3:23 - Understanding the "Trust Recession" in content strategy that’s been happening over the last year

7:43 - Introducing the LOVE-LED™ Content Journey: the new standard that is designed to rebuild trust

9:58 - The first type of content that prioritizes solving problems and serving your audience before making any offer

11:53 - A look at the second type of content where connection deepens and belonging is created

13:51 - How the third type of content builds belief by showing what's possible

16:02 - Why the final type of content is about opening doors and starting conversations, not just closing sales

18:03 - The way that leveraging the LOVE-LED™ Content Journey will rebuild your content strategy on a foundation of trust and allow you to lead with conviction while standing out as a leader in a noisy online world

TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!

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Transcript

Click on a timestamp to play from that location

0:00.0	Transformed is now open and I want to invite you to check it out.
0:05.7	Look, you don't need more content.
0:07.2	You need a strategy that reflects who you are and the leader that you're becoming.
0:12.3	Transform is a seven day workshop that helps reset your approach to social media,
0:18.2	reconnect with your message, and finally create content that feels like you.
0:24.4	And actually works. You walk away with clarity, confidence, and a content plan built on purpose,
0:32.6	not pressure. Go to your virtual upline.com forward slash transformed and step into a better way right now.
0:45.1	Hey, Bob here.
0:46.6	Welcome to the Your Virtual Upline podcast.
1:06.7	If the goal of your content is to stay visible and to get engagement, you will always burn out.
1:14.7	But if the goal of your content is to build trust, you'll build something that lasts.
1:20.8	So today's episode is an important one.
1:30.9	Not just for our business and your business, but I hope for the way that our entire profession starts to think about content. You know, we titled this episode, The Trust Recession, why we changed our entire content
1:37.6	strategy. And I wanted to tell you why. Look, if you've been around here for a while,
1:42.1	you know that we've been teaching a very different approach to content, right?
1:46.3	Our love-led content plan has helped many of you start to create more purpose-driven, people-first posts that connect and help you grow your business.
1:56.9	You know, but as I look out to the industry, I've been paying a lot of attention.
2:01.3	I've been seeing what's happening.
2:02.9	I've been looking at our students' businesses and really listening and having conversations
2:08.7	inside of our community.
2:10.6	And here's what I still just keep seeing.
2:13.2	I keep seeing more content, less connection, more strategy, less soul, and more noise, and less
	...

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