467: Why More Content Isn't Working and What To Do Instead

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 16 May 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!

Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy.

In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially outdated. The scroll is saturated. The noise is deafening. And the grind? It's burning you out.

You don’t need another content trick. You need a shift.

It’s time to stop creating just to keep up—and start creating from conviction. From purpose. From alignment.

Let this episode—and the one before it—remind you: your success isn’t about more content. It’s about different content. Content that actually connects, resonates, and reflects the leader you’re called to be.

If you're ready to raise the standard, this one's for you.

Listen to Learn:

2:58 - The destructive nature of the fear-led content model that runs on pressure, panic and perfectionism

4:15 - How an alternative exists and the power that lies in prioritizing alignment over quantity

5:22 - The different ways in which new leaders show up and how I am going to help you do this inside of TRANSFORMED

6:40 - What we will be sharing in the very first session of our free training and what our clients who learn and implement it are saying

11:39 - How the new era of content is all about better, not more content

TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!

466: Transformed is Here: Step Into the Content Strategy That Changes Everything

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Transcript

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0:00.0	Transformed is now open and I want to invite you to check it out.
0:05.7	Look, you don't need more content.
0:07.2	You need a strategy that reflects who you are and the leader that you're becoming.
0:12.3	Transform is a seven day workshop that helps reset your approach to social media,
0:18.2	reconnect with your message, and finally create content that feels like you.
0:24.4	And actually works. You walk away with clarity, confidence, and a content plan built on purpose,
0:32.6	not pressure. Go to your virtual upline.com forward slash transformed and step into a better way right now.
0:45.1	Hey, Bob here. Welcome to the Your Virtual Upline podcast.
1:01.4	What I want you to understand is this. You don't need more content. You need to become the kind of leader whose presence is powerful and it shows up in the way that you
1:09.6	post.
1:14.5	So you've been told that content is king.
1:17.0	And you've been taught that if you just post more,
1:18.1	you stay consistent,
1:23.0	and you never miss a day that the business growth will come.
1:25.6	But what if I told you that the very thing that you've been clinging to is actually what's
1:30.0	keeping you stuck?
1:31.3	What if the content plan that you've been following wasn't designed to work for a leader
1:38.2	like you?
1:39.8	See, if you're posting daily, you still feel invisible.
1:43.5	If you're burning out and you're blaming yourself, if you're stuck overthinking,
1:48.2	tweaking and second guessing your content, I want you to hear this loud and clear.
1:54.6	You're not the problem.
	...

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