464. How to Use 'Re-Offers' To Get People Who Said No To Your Offer to Say Yes [Ethically + Without Lowering Your Price]
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 28 August 2023
⏱️ 8 minutes
🧾️ Download transcript
Summary
This one tactic could be an absolute game changer as we enter the busy season in online fitness coaching. The ability to re-offer is a huge and largely overlooked component to sales and I want to share with you our framework for how we go about re-offers and how to implement it into your business.
Time Stamps:
(0:14) Using Re-Offers
(0:39) Part 1
(0:51) Appreciate The Love on My Struggle Episode
(1:44) Re-Offer Text
(3:47) People Buy One of Two Times
(5:57) "Would You Be Against?"
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Transcript
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| 0:00.0 | Remember, people buy one of two times. They buy either now or later. And a reoffer is just a really easy way to |
| 0:04.9 | overcome whatever that objection was that they said on the sales call. Hey, what up, everyone? Welcome back to |
| 0:10.4 | the FitBiz podcast. Your co-host, Jordan here. And what we're going to talk about today is how to use what are called |
| 0:15.0 | re-offers to get a past prospect, somebody who was interested in coaching. and for whatever reason, they didn't sign up. |
| 0:21.0 | There was an objection, something getting in the way. And it's a way to get them back engaged and |
| 0:25.8 | to make them a new, more unique offer in order to get them back into coachings. You can help more |
| 0:29.9 | people make more money. Before we jump in, this is actually a two-part episode. So if you haven't |
| 0:34.3 | listened to part one, I think it's two episodes ago. We get a little bit |
| 0:37.8 | more specific with objection handling. It's a shorter episode. You might want to take a listen to that |
| 0:41.9 | one first, so this one makes more sense. But I also want to share one more thing. A lot of you guys |
| 0:45.8 | have reached out over the recent podcast I shared around just some vulnerable struggles that I was |
| 0:50.1 | having, the mental health battles, some past stories of like kind of where I came from. |
| 0:54.5 | So I appreciate everyone who's reached out. And if you haven't listened to that, |
| 0:57.4 | probably worth a listen. It's getting a lot of good feedback. It's a little embarrassing. |
| 1:01.1 | But it's one of those things where I wasn't sure if I was going to put it out. I did. |
| 1:04.8 | And once I got a lot of feedback and I heard the response, I'm really glad that I did. And those things usually go that way. So anyways, that'll further ado, let's jump in. So if you execute this right, this strategy, |
| 1:15.6 | you'll easily be able to reclose anywhere from 40 to 50% of past prospects who again said no. |
| 1:21.4 | Okay. So what a reoffer is from a high level, it's after a call has not closed, |
| 1:26.6 | ideally within 48 to 72 hours, |
| 1:29.0 | it typically works best in a sort of short time window, but you can also use this for more |
| 1:33.6 | longer term follow-ups. But if you can get them within 48 to 72 hours, even 24, it works best. |
| 1:39.3 | You're going to just text them and you're going to say, there's a few variations of this text, |
... |
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