Take exercise for example, if you have an exercise and your mind is telling you I really

should get to the gym doesn't mean anything you're still going to press the snooze button.

If all of a sudden now you struggle to make an appointment you're running up the stairs

because the elevator's broke and you get to the top and you're gasping your lungs up

thinking holy crap this has got to stop.

You've got an emotional buy in now it's like screw this I'm going to the gym or you see

a really pretty girl and she looks at you and she looks at you physique and she looks

at somebody else who's got a better physique and to walk across to him back and have

an emotional buy in.

Right?

Now all of a sudden it's not just knowledge it's not just talking so we should go

to the toilet and now hey listen that's it I'm in six o'clock tomorrow morning I'm

joining the gym so yeah it's the emotional buy in but once you've been to the gym so many

times that it becomes part of who you are your identities now is I am somebody who trains

I am an athlete I am somebody who works out whatever it may be once it becomes who you

are the lasting effect is easy because it's it's effortless nobody does anything outside

of the identity that they hold themselves accountable for too.

Big announcement for today we decided to take a summer break that way the legendary life

team can spend some time with their loved ones and recharge but also we're going through

a process where we are restructuring our business we join a coaching program I've taken

my own advice to hire a coach and so excited we're going to be creating the best content

ever and we're going to be launching that very soon but in the next few weeks what we're

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