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The Side Hustle Show

463: Memberships vs. Online Courses: Which Business Model is Right for You?

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 23 September 2021

⏱️ 56 minutes

🧾️ Download transcript

Summary

There are tons of ways to make money online — the root of all of them comes down to helping people. Two common ways entrepreneurs help a wide audience is by packaging up their knowledge and experience into an online training course or a membership program/community. But which model makes the most sense for your business? To find out, it’s time for another Side Hustle Showdown. For the debate, I’ve invited back two Side Hustle Show favorites: Jacques Hopkins has sold over $2 million worth of his flagship online course PianoIn21Days.com and teaches others how to create their own courses at TheOnlineCourseGuy.com. Shane and his wife Jocelyn sold their primary membership website for over $1M and now help other people create and grow membership sites of their own at flippedlifestyle.com Tune in the week to learn: how Jacques and Shane approach creating content for their businesses the differences in business models between memberships and courses the time commitment involved for both business models tips for pricing and increasing conversions and more Full Show Notes: Memberships vs. Online Courses: Which Business Model is Right for You?

Transcript

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0:00.0

Oh, what's up? What's up? Nick Lover here. Welcome to the side hustle show because you'll never

0:05.5

forget the first dollar you make outside of your day job. It's this super empowering moment.

0:11.2

And as always, my guests and I are here to help you experience that milestone and then keep on

0:16.8

climbing. As you know, tons of different ways to make money online. There's 450 something

0:21.8

episodes in the archives. Go binge on those. But the root of all of those different ways really

0:26.6

come down to one thing and that's helping people. Now a couple of different ways to go about that

0:32.6

that online entrepreneurs are doing that is by packaging up their knowledge and their experience

0:37.9

into an online training course or a membership program or community, but which model makes the

0:43.9

most sense for your business to find out. It is time for another side hustle showdown to help with

0:49.8

this debate. I've invited back to side hustle show favorites in corner number one, representing

0:56.8

the online course side. He's sold over two million dollars worth of his flagship online course

1:03.3

from Piano in 21days.com and the online course guy.com, Jack Hopkins. Welcome back to the show.

1:10.8

Hey, Nick. Thanks for the opportunity once again excited to get into this. You bet. And in corner

1:16.3

number two, representing the membership side of the debate. He and his wife sold their primary

1:21.9

membership site in the librarian niche for over a million dollars and now help other people

1:27.4

create and grow membership sites of their own from flipped lifestyle.com and the flipped

1:32.6

lifestyle podcast Shane Sam's welcome back to the show. Nick, I'm pumped, man. Let's go. Let's talk

1:37.9

a little bit. Let's get it after it. Let's do it. Let's start off with the content, the structure.

1:42.3

What are the main differences pros and cons? Maybe you guys see in what the actual product is that

1:48.0

you're delivering and when a jot kick us off on the content of a course. All right. Let's do it.

1:53.6

So I mean, Shane's got this Kentucky swagger going on over there. So I'm a little intimidated.

1:58.1

I don't the bad. I'm going to I'm going to do the best that I can to kind of represent courses.

...

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