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The Side Hustle Show

464: The $8k a Month Curly Hair Blog

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 30 September 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

Ever thought about turning your expertise in an everyday subject or topic into an online business? For Delilah Orpi, her expertise was on taking care of her curly hair — and starting as a side hustle, she turned that into an online business earning around $8k a month at HolisticEnchilada.com. Delilah has some interesting strategies she used to grow her audience, build her email list, diversify her multiple income streams -- all of which can be applied to a topic of your choosing. Tune in to The Side Hustle Show interview to learn: why Delilah started blogging about curly hair how she has grown her audience through Pinterest and organic search the multiple income streams she’s created and a high-converting tripwire Full Show Notes: The $8k a Month Curly Hair Blog

Transcript

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0:00.0

What's up? What's up, Nick Loper here. Welcome to the side hustle show because your expert

0:04.7

enough about something for Delilah Orpy, her expertise was on taking care of her curly hair.

0:11.2

And starting as a side hustle, she turned that into an online business earning around eight

0:16.2

grand a month at holistic in shalada.com. Stick around in this one to hear how she's driving

0:21.9

traffic, how she's building her email list, and how she's diversifying her revenue streams.

0:27.0

My free video series on how to start a blog of your own is at blogstartercourse.com.

0:32.2

And you'll find the full text summary of this chat with Delilah and links to all the resources

0:37.0

mentioned at side hustle nation.com slash Delilah. It's D-E-L-I-L-A-H. And at that URL, I've also

0:44.5

put together a free list of the tools, plugins, resources that I've used to grow a multi-six

0:49.6

figure blog. I'll call it my bloggers tool kit and it is yours free in exchange for an email address

0:55.7

at side hustle nation.com slash Delilah or through the link in the episode description of your

1:00.6

podcast player app. Now, like most side hustles, Delilah's was not an overnight success,

1:06.2

but still she had some early signs that she might be on to something. Here's how holistic in

1:11.5

shalada got started. I was teaching full-time back in 2017 and I had already been teaching for a

1:22.0

couple of years and was kind of just dreading the days like getting up early and going and being

1:26.8

with the kids all day long. It's just really draining and then I would come home to my daughters.

1:30.9

So I have always wanted to have my own business and work for myself and I previously had like a

1:36.3

Etsy shop and I had kind of dabbled to know their things, but I wanted something more passive. So

1:41.4

I saw an ad on Facebook for how to start a blog with some, I don't even remember who it was.

1:47.2

And that kind of just got me thinking and people were always coming to me for

1:51.4

information about organic lifestyle, clean living and stuff like that in addition to curly hair.

1:57.2

And so that's kind of what inspired me to start and really I started with a lifestyle blog

...

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