462 - Rejection Made Her Rich — The BILLIONAIRE Mindset You Need to Hear
The Marie Forleo Podcast
Marie Forleo
4.7 • 1.8K Ratings
🗓️ 28 October 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
What does it take to become one of the most successful, self-made women in the world? In this powerful episode, Anastasia Soare — founder of Anastasia Beverly Hills — shares the untold story of her rise from esthetician to eyebrow mogul. You'll learn how she pioneered the Golden Ratio for brow shaping, overcame countless rejections, and created a global cosmetics empire that's inspired millions.
Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the beauty industry—and author of the new book Raising Brows. Often called the "Queen of Eyebrows," she's built an iconic global empire from scratch and helped reshape the beauty standards for generations. Her products and techniques are trusted by Oprah, Kim Kardashian, Michelle Obama, and millions more.
WHAT'S COVERED IN THIS EPISODE:
00:00 – How Anastasia Escaped Communism With Nothing
08:57 – The One Choice That Changed Her Entire Life
11:43 – Finding Comfort in the Queen of Daytime TV
17:51 – How Eyebrows Turned Into a Billion-Dollar Idea
24:03 – Why Mastery Beats Hype (Even In The Age of AI)
26:53 – The Oprah Moment!
32:59 – The Billionaire Work Ethic You Won't See on Instagram
35:45 – Anastasia's Message to Every Woman Who Feels "Too Late"
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MORE RESOURCES FOR YOU:
Grab your copy of Anastasia Soare's new book Raising Brows → https://amzn.to/4oAFLaR
Watch my Free Masterclass: Stop Making These 3 Profit Killing Mistakes… Before It's Too Late → https://www.marieforleo.com/freeclass
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Transcript
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| 0:00.0 | Hey, it's Marie and I've got big news. I am heading to London and you are invited. |
| 0:05.7 | On Thursday, November 13th, me and my man Josh Pice are doing a special live event called |
| 0:09.7 | Lose Your Mind. It's all about becoming creatively invincible. Grab your in-person or virtual ticket |
| 0:16.3 | now at Marie-Forleo.com slash London. |
| 0:19.7 | I train her how to do her eyebrows. |
| 0:22.2 | So like, you, that was fantastic. |
| 0:24.7 | But you know what? |
| 0:25.6 | You should do this. |
| 0:26.7 | You should have this kit for people that are everywhere because you are only in Beverly |
| 0:31.2 | Hills. |
| 0:32.1 | Then I thought, wow, that's a, yeah, you're right. |
| 0:34.9 | That's a good idea. |
| 0:36.0 | Good idea. |
| 0:55.3 | You said, don't let anyone with bad eyebrows tell you how to live your life. And I was like, yes. So the fact that you have this sense of humor in all of this business wisdom, it's just, I adore you. Well, you have to have a sense of humor now. Yes. To go through everything. To go through life, right? Yes. |
| 0:56.1 | And business. |
| 0:57.2 | So you grew up in communist Romania. |
| 1:00.2 | Take us back to that time. |
| 1:02.0 | Tell us what living with restriction and fear taught you about freedom. |
| 1:07.2 | And I want to say freedom is my number one value in life. |
| 1:10.1 | So the emphasis that you put on this |
| 1:12.0 | throughout the book, again, made my heart sing. Well, living in Romania and in the communist regime, |
| 1:18.8 | late 70s, early 80s was very difficult. It was harder and harder every year. And to the point where people didn't have food, |
... |
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