Remember, your goal of any sales call is really simple. You have two goals. It's to understand if you can

truly help this person and to be of service. And if you believe that you can help that person,

then your job is to guide them with powerful questions to make the best decision for them.

And 99% of the time, that decision is going to come on the other end of their comfort zone.

So you have to be willing to take them there, right? Because

growth occurs through tension, not through comfort. We know that. And that occurs in a great micro example

on sales calls. Yo, welcome back, guys. Jordan here. And today we're going to cover a much more

tactical, useful episode to help you overcome sales objections, but most specifically that it's not

the right time or, you know, it's like, I got it like going on, I'm busy, yada, yada. This

be a really value-packed episode. And I want to start by saying the reason or well, how we're

going to explain this is in a very simple ethical and just a simple reframe that you can use that

works really, really, really well.

And I'm sharing this because recently something came up on our team, our success coach, Mo,

who's a really awesome guy, really successful business owner, has taken a lot of sales calls.

He shared this story in our Slack group, and he basically was like, there's a prospect I was on

a call with,

who was a referral from an existing client. And the guy was very obese, had a lot of issues,

high blood pressure, you know, all these different lifestyle factors. And it was maybe a year,

two years ago when Mo really wasn't that great of sales. And he didn't really challenge the

individual. He kind of let him off the hook, if you will. Well, come to find out here recently, he learned from the client who actually referred him that

that individual passed away, unfortunately. And that really hit Moe in the gut. It was like, man,

if I, you know, what if? What if I would have just challenged him a little bit more? What if I would

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