461: The New Way to Sell on Social Media

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 12 March 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!

Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media.

Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell.

I encourage you to do the scary thing and make this shift in how you show up on social media, because you’ve got something important to share and there are people out there just like you that need to hear your story!

Listen to Learn:

0:57 - What it really takes to succeed with selling on social media and the big shift that will be required for business owners today

4:54 - The “more is better” trap most are falling into on social media and what doing this will inevitably lead to

7:02 - How the new way to sell on social media involves serving a specific, ideal customer, rather than trying to sell to everyone

8:32 - What to do right now if you're struggling on social media, and why this may seem counterintuitive

10:54 - Why a big following isn’t needed anymore, but your following will have to be this…

16:16 - What you’ll be focusing on instead of just posting more content when you use our LOVE-LED™ approach

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business!

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

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Transcript

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0:00.0	Calling all beauty business owners, if you're selling makeup, skin care, or hair care, we've got something really exciting for you.
0:08.6	I'm hosting a free four-day workshop starting on March 24th where I'm going to be teaching you five steps to grow a thriving, love-led beauty business.
0:18.6	Listen, the beauty industry has changed a lot.
0:20.4	And the old ways of selling
0:22.2	don't work anymore. In this workshop, I am going to show you how the most successful beauty
0:29.4	business owners that we work with are growing faster by serving, not selling, and standing out by
0:37.3	leading with love.
0:39.3	If you're struggling in your business and you know you need a new, more authentic approach,
0:45.1	all you have to do is go to your virtual upline.com forward slash beauty and grab your spot
0:53.4	in this free four-day workshop right now.
1:03.2	Hey, Bob here and welcome back to the Your Virtual Upline podcast, where we give network
1:09.2	marketers the mindset, strategies, and skills that you need to build
1:14.2	the business and life of your dreams.
1:20.0	Hey Bob here, welcome back to the show, episode 461. Today, I'm going to introduce you to the new way to sell on social media.
1:32.7	This is, by the way, the only way you can be successful today with content and trying to build your business on social media.
1:42.4	This is going to be a short episode, but it is going to be jam-packed with actionable advice. Here's the shift I want you to make.
1:52.7	The goal today should be this. To become known more for the problems you solve and the people you
2:00.3	help than you are for the products you solve and the people you help, then you are for the products you sell
2:05.4	and the company you represent. I'm going to say that again. If you want to be successful with
2:12.3	content today and you want to stand out and you want to attract the kind of people that you are dreaming to do business with.
2:20.5	This is what you must do.
2:22.2	This is not an option anymore.
	...

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