460. [LEAD-GEN SCHOOL] 5 Proven Lead Generation Methods For Health & Fitness Coaches + Actionable Strategies to Use TODAY
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 14 August 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
No longer will you struggle with leads IF you listen to this episode a couple of times and implement a few strategies for the rest of the year. We're literally going to give you the playbook on everything you need to know about leads, what's working right now, and how to go about lead generation and lead nurture like someone who gives a shit about the other person rather than treating them like a number.
Time Stamps:
(1:01) So Much Shit Advice Out There
(2:04) Recent Conversation with My Dentist
(3:43) Why I'm Qualified to Talk About This
(5:51) The Three Pillars of Client Acquisition
(8:48) Understanding the Triage Phase
(10:13) Defining the 3 Currencies
(14:38) IFCA Client Examples
(16:06) Your Network
(17:28) Other People's Network
(20:41) Earned Media
(27:43) Community Content
(30:23) Action Post
(33:51) Manual Outbound
(35:23) Partnerships
(39:45) Using Facebook Groups
(41:51) Referrals
(44:13) Paid Ads/Omnipresence
(47:33) Facebook Group Funnel Example
(50:19) What We're Here For
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Transcript
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| 0:00.0 | And we work on your character. |
| 0:01.3 | We work on who you are as a person to be the person worthy of following. |
| 0:05.9 | Really, that's what's important because you're never going to exceed your own self-worth, |
| 0:09.6 | your own self-image, your own identity in success. |
| 0:12.3 | So you can't just show up and be an Alex Hermosey overnight. |
| 0:15.4 | It took him a decade to become that character that now he's been able to accelerate his |
| 0:19.3 | audience like nobody's ever heard of. |
| 0:23.1 | Yo, what up everyone? |
| 0:24.3 | Jordan here. |
| 0:25.2 | Welcome to the fitness business podcast. |
| 0:26.6 | Those watching live, welcome, welcome, welcome. |
| 0:29.1 | Really excited for this training, this episode. |
| 0:32.0 | This is going to be one of the best ones that I've ever done. |
| 0:33.7 | And I don't say that humbly because this is a really badass framework I'm about to share with you guys. |
| 0:37.3 | What I hope to do is to clear up all the confusion around lead generation. |
| 0:41.8 | All right. So we're going to define things. We're going to create context. And I'm going to share |
| 0:44.6 | with you how to use really evidence, proven based lead gen methods and models to predictably |
| 0:49.2 | and effortlessly attract your dream clients. And the reason I really wanted to talk about this today was |
| 0:55.1 | there's so much terrible advice that floats around social media when it comes to lead generation, |
| 0:59.4 | specifically health and fitness professionals, but this would apply across a range of industries. |
| 1:04.2 | Gurus, a lot of the gurus, what they do is they repeat shit that they've heard other people say, |
| 1:08.5 | like run ads, don't run ads, or, you know, just post and |
... |
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