#46: Luke Laird—An Inspiring Look at a Hit Songwriter's Creative Process
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 29 May 2017
⏱️ 47 minutes
🧾️ Download transcript
Summary
Can you be both a disciplined, focused business leader and a deeply creative person?
For us here at StoryBrand, the answer is a resounding yes. In fact, the worlds of creatives and business leaders overlap more than we might assume.
If you're leading a business, you need to embrace your creativity. When you do, you'll unlock levels of innovation and inspiration in your work that will give you a competitive advantage. And anyone who does creative work needs to focus and master their industry so their work gets the attention it deserves.
To help us as business leaders understand the creative process better, Donald Miller invited Luke Laird to join this episode of the Building a StoryBrand podcast. He's a Grammy-award-winning producer and songwriter who's penned 23 number-one hits for major country artists like Carrie Underwood, Blake Shelton, Eric Church, and Tim McGraw.
Whether you're a business leader trying to embrace your creativity or an aspiring artist trying to make it, here are three takeaways from Luke Laird about the creative process. He also brought his guitar along to showcase some of his work, so make sure you give this episode a listen!
http://buildingastorybrand.com/46
Transcript
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| 0:00.0 | Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose. |
| 0:14.7 | Noise is the enemy and creating a clear message is the best way to grow your business. |
| 0:19.8 | I'm your host Donald Miller and I'm joined by my co-host, J.J. |
| 0:23.0 | J. |
| 0:25.0 | How are you, J.J. Fantastic, how are you? |
| 0:26.0 | I'm terrific, especially today, because this is one of those fun interviews we've ever done. |
| 0:30.0 | Because we actually have a musician, and I love it when we have have musicians because they bring their guitars and they break into song |
| 0:36.3 | But this guy is a genius beyond I first heard of him in Pittsburgh because I have a buddy Steve Mokler who is an |
| 0:46.1 | up-becoming musician actually Steve just toured with Willie Nelson a little bit |
| 0:49.0 | ago so he's excited and this morning laying in bed my wife was like Steve is doing a duet with |
| 0:54.1 | Willie Nelson like our Steve is doing a duet with Willie Nelson you tell |
| 0:57.5 | Willie not to hurt him but so that was awesome but I went to see Steve and Steve was playing with his buddy Luke Laird. |
| 1:05.3 | And you know Luke is a nice enough guy, good looking guy seems really competent up there. |
| 1:10.1 | They're both kind of doing singer-songwriter in the round just two guys and |
| 1:13.7 | I've realized every song Luke played I knew and I'm not a big country music guy but I |
| 1:19.1 | could sing every one of his songs and you slowly realize this is the songwriter behind |
| 1:25.9 | Carry Underwood Eric Church Blake Shelton. This is the guy riding the hits |
| 1:31.6 | JJ he's had 23 number one country songs. |
| 1:36.0 | Unreal. |
| 1:37.0 | Unreal. |
| 1:38.0 | 23. |
| 1:39.0 | Yeah. |
... |
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