Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose noise is the enemy and

creating a clear message is the best way to grow your business I'm your host Donald

Miller I'm joined by my co-host J. J. J. J. P. J.

J. I was just thinking about today's interview and

where we're going and I realize we actually read like I read welcome to the

Building Story Brand podcast every week and Tim always says do it with more energy so I have to do it

again but you know we read this the reason we read it is because we want to get it right

we want to say hey here's what this podcast is really about it's about you becoming a

leader who communicates clearly and a brand that communicates clearly so your marketing is clear and all that kind of stuff.

The reason we read that is we try to frame everything that you're about to hear as somehow under that banner.

This is why you're listening.

Yeah, and I think you and I have both learned,

now you knew this from a long time ago,

and maybe I did too because I wrote books,

the importance of words.

Remember I used to say when people would show up at a story brand

marketing workshop I'd say hey you know for the next couple days you're going to

drink from a fire hydrant we just got so much value for you it's going to be

awesome you're going to love it yeah yeah blah blah and then in our surveys you get like five

out of five stars loved it was amazing any criticisms oh you know I felt like I was

drinking from a fire hydrant yeah so my staff actually came to me and said please

stop saying that they're not drinking from a fire hydrol.

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