#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled Business

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 22 May 2017

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you've ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne's pretzel in your hand, you're not alone.

Auntie Anne's has 2,000 locations in 26 countries. They've made 1.8 billion pretzels -- enough to go around the Earth 50 times. And their success is about a lot more than just that amazing smell.

Auntie Anne's founder, Anne Beiler, is an incredible leader with a unique backstory. She joins Donald Miller on this episode of the Building a StoryBrand podcast to share the lessons she's learned growing this company. Her story will inspire you in so many ways, especially if you're passionate about personal growth and building a company with a greater purpose.

For a blog post summary of the episode with practical takeaways, visit http://buildingastorybrand.com/45

Transcript

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0:00.0	JJ, have you seen this new horror movie called The Piney?
0:04.0	No, I'm not a big horror fan, so I'm not a horror fan either, but this is the best horror movie I've ever seen.
0:09.3	It may be the best horror movie ever made.
0:12.6	Really?
0:13.2	Yeah, I'm not kidding.
0:14.0	It's about this guy who's pining to write a book.
0:16.6	Like he's pining away to write a book.
0:18.6	So it's about the urge to write a book.
0:20.5	And he ends up getting this job where he takes his family up to this lodge this big
0:24.8	you know resort thing and it's in the winter and so they're the winter caretakers of the
0:29.2	lodge and he's writing the book at the lodge and he goes crazy he starts to haunt his
0:35.2	family while he's pining away to write this book wait wait what is this called the
0:40.2	pining it's called the pining. You know that sounds eerily similar to another movie that is a very popular horror movie?
0:48.0	I don't know what you're talking about. This one's called The Pining and it's the most amazing horror movie I've ever seen.
0:53.7	Okay. And I've got a movie trailer for you.
0:55.7	Really?
0:56.5	I do. I happen to find it. I happen to find it. I happen to find it and I want to play it for you
1:01.7	and our podcast listeners because we are about story.
1:05.0	And this is a beautiful story. Here's the radio trailer.
1:07.0	Jack and his family scored the vacation of a lifetime.
1:11.0	What do you think, Wendy?
1:12.0	Such a beautifully rustic hotel.
	...

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