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A Well-Designed Business® | Interior Design  Business Podcast

459: Dennis Scully: Business of Home Podcast Host

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 27 August 2019

⏱️ 68 minutes

🧾️ Download transcript

Summary

Welcome! Today, we're delighted to introduce you to Dennis Scully, the host of the Business of Home Podcast where each week, he interviews interior design industry thought leaders, entrepreneurs, and creatives, to explore the changes and the challenges faced by the design community. In today's episode, Dennis and LuAnn talk tech. They discuss the way that technology is changing how business is done, and the adaptions that we have to consider making in our businesses. We all need to grow, innovate, and figure out new ways to make money and be profitable, so listen in today, to find out what Dennis has to share about the shifts that are happening within our industry. The Business of Home Podcast is a production of Business of Home which, for the past ten years, has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals, including residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. With a career in marketing, advertising, and business development in the home furnishings space that spans more than 20 years, Dennis has helped some of the finest companies in the industry to manage their teams and grow their brands. Tune in now, to find out how to lean into the changes that are coming. Show Highlights: Technology is changing everything! The design industry is adjusting to what today's customer is looking for. Dennis shares one of his core beliefs. People are more excited about design right now than ever before. You need to think about what you're bringing to your clients that they cannot get online. Designers today have to work even harder at educating their would-be clients about their talents and value. The undeniable issue around technology is the impact that it's going to have on all our lives and all of our businesses. So we need to figure out how we are going to deal with it. The incredible new workspace that Kravet has created to support the way that designers are now doing their business. Learning to run with the way that technology is going. It's worth experimenting with new and improved ways of doing things. It's challenging today to know where and how to put your message forward. Material Bank is a great example of a company that has taken the initiative to change with the times. Designers have not yet made the complete shift into the world of e-commerce. Designers need to understand that although there are pros and cons to technology, it is here, and it's going to keep coming our way with more innovations, at an ever-increasing pace. You, as a designer, need to know who you are, and you need to be confident with your skills and keep on honing them. Learning to lean into the changes that are coming. Things are shifting so quickly that if you don't keep up with the change you will end up going backward. Bio: Dennis Scully is the host of the weekly BOH podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs, and creatives. He is also the vice president of sales and marketing at luxury textiles company Castel. With a marketing, advertising, and business development career in the home furnishings space that spans more than 20 years, Scully has helped some of the finest companies in the industry to manage their teams and grow their brands. After wrapping up his tenure as the President of the luxury custom upholstery company Avery Boardman, Dennis returned to Business of Home, where he had previously served as the V.P. of Business Development.  This time it was to launch a new column for the site, Market Report, based on Scully’s financial insights, as well as a business-focused podcast, Business of Home. Dennis began his career in the homeworld running a small retail advertising agency that created branding and marketing campaigns for many of New York’s great furniture retailers of the day.  As the grandson of the founders of Scully & Scully on Park Avenue, New York retail was a world he knew well. He later joined the luxury kitchen and bath company Waterworks, ultimately serving as the New York Director of Sales and Marketing.  From there he landed a job at Condé Nast, joining the launch team of Domino Magazine as its Home Furnishing Director. Dennis worked with the luxury textile brand Twill as Sales and Marketing Director, and he later worked with the Chicago-based interior designer who founded Twill, Suzanne Lovell. He joined Castel in May of 2018 to help them launch their first-ever flagship showroom in New York City’s famed D&D Building. Business of Home: For 10 years, Business of Home has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals—residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. BOH has built a loyal national and international subscriber base of more than 100,000 professionals, for whom it is the go-to source for top-notch industry reporting, trade show guides, job openings, event listings, expert sourcing, educational seminars. Our tagline “Home is Everywhere” emphasizes that home, the fastest-growing category in the economy, encompasses all of the spaces—private and public—that surround us.-- Links: Event: Future Of Home Website: Business Of Home Instagram: @dennisscully Previous shows mentioned in this episode: Jesse Lazarus #446 Jean Brownhill # 422 Anna Brockway #79, #186 Nicole Gibbons # 411

Transcript

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0:00.0

Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two

0:05.5

podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity

0:13.7

that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.

0:21.1

The mission of both of these is to bring comfort and hope to families by transforming

0:26.6

kids' rooms into healing sanctuaries.

0:30.0

Previously, in order to help Savvy Giving by Design, you could open a chapter in your

0:34.9

own area and then design spaces for children in your area that are in need.

0:40.0

Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children

0:45.5

without taking on the beginning of an entirely new chapter.

0:49.9

Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.

0:58.6

This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.

1:06.3

I encourage you to listen to Susan's two episodes to learn more and then visit their website at

1:12.2

Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.

1:35.4

My name is Luann Nygaara, and I'm so glad you found this podcast.

1:39.2

Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the ground up.

1:45.2

So I know and I understand the challenges you face in running your interior design business.

1:51.3

I also know that your talent alone isn't enough to ensure your success.

1:56.3

So on this podcast, we talk about strategies and practical steps to help you grow your business.

2:02.7

But make no mistake about it, we have our share of fun here, too, mix in with those aha

2:07.7

moments that I love so much.

2:09.8

This isn't fluff.

2:10.9

Nobody has time for that.

...

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