457: Growing a 6-Figure Side Hustle in 12 Months

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 12 August 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest has gone from zero to almost 50k followers in the last 12 months and has turned that newfound attention into a 6-figure online business. This is impressive in itself, but what’s even more impressive about this story is that Dickie Bush has built his audience on Twitter. You know, that social media platform that's always just ... been there. One of several platforms that I’d kind of written off. In fact, in 8 years and 450 episodes, we’ve never done a dedicated conversation on Twitter as an audience-building platform. Dickie has been a frequently-requested guest over the last few months. He’s a former college athlete turned portfolio analyst. But on the side, he’s the creator of Ship30for30.com, a cohort-based online course that helps you build an online writing habit. Dickie opens up enrollment for Ship 30 for 30 every 6 weeks, and in the last enrolment, he had 476 students paying $350 each. That’s $166,600 in gross revenue. If you’ve been focusing on YouTube, Instagram, or TikTok, you may be missing out. In this episode, Dickie explains why Twitter is the perfect platform for quickly building an engaged audience. Tune in to The Side Hustle Show interview to learn: why Dickie uses Twitter and says it’s the best platform for building an audience how he writes tweets that go viral and attract followers why he opted to build a cohort-based course over evergreen content Full Show Notes: Growing a 6-Figure Side Hustle in 12 Months

Transcript

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0:00.0	What's up? What's up, Nick? A little over here. Welcome to the side hustle show because progress
0:05.1	happens just beyond your comfort zone. Awesome side hustle story to share with you today and
0:11.7	an example of the kind of progress that can be made in a relatively short period of time with
0:17.8	consistent and dedicated effort. Today's guest has grown an audience from 0 to almost 50,000
0:24.8	followers in the last 12 months and he's done it on a platform that I'd kind of written off.
0:31.3	In fact, in eight years and 450 something episodes, we've never done to my recollection a dedicated
0:38.8	conversation on Twitter as an audience building platform, but that just might change today.
0:44.9	A frequently requested guest over the last few months, he's a former college athlete
0:50.0	turned portfolio analyst. That's the day job. On the side, he's the creator of Ship 30 for 30,
0:56.0	a cohort based online course that helps you build your online writing habit. Dickey,
1:01.8	Bush, welcome to the side hustle show. Thanks for having me, Nick. I'm excited to be here and I
1:06.8	appreciate all the kind of words on the intro. It's been a fun year and excited to jump in today.
1:12.0	Very impressed with what you've been able to build and maybe just to give people a sense of what's
1:17.3	possible. You want to share some numbers from your most recent cohort launch for Ship 30 for 30?
1:23.4	Sure, the most recent cohort had 476 students at $350 a pop, so I'll let you do the math on that,
1:30.7	but very happy with just the progress we made, the value we're providing and it's been just a blast.
1:36.5	Yes, solidly into the six-figure range just for that one launch, which is the last in the line
1:43.1	of several of these over the last 12 months. Take me back. Why Twitter? I want to build a personal
1:48.2	brand, I want to build an online audience. Why Twitter? It seems like it's kind of old social media
1:53.5	where it's YouTube, Instagram, TikTok is getting all the buzz these days.
1:57.1	Yeah, I think there's a few reasons for it. First, I think I have the face for Twitter and so
2:02.8	that is not much on YouTube or Instagram, but that's how I joke about it. But Twitter, to me,
	...

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