Imagine you're in a dark room, okay, and you're trying to find out how to turn the lights on.

And would it make more sense for you to hire a coach to help you explain how electricity works?

Or would you hire a coach to tell you where the light switch is?

What up, everyone?

Welcome back to FitBiz podcast.

Jordan here, your co-host.

I'm really excited to share this with you.

What I call this is the

Netflix marketing effect, which is essentially how to use analogies in your content to ultimately

allow you to gain clients, get more followers, and as a bonus, help coach your clients more

effectively, right? Because if we can tell, if we can communicate something with an analogy,

we as humans can really conceptualize and understand it. If we can understand something with an analogy, we as humans can really conceptualize

and understand it. If we can understand something, we're so much more likely to remember it,

to take an action from it, and to just simply be like, oh shit, that made sense, right?

You want to have that, ah, aha, that epiphany kind of feeling, right? You want to create an epiphany.

And so how do we create epiphanies?

Well, a lot of that has to do with like visual storytelling. An analogy is create this vivid mental

image that can enhance your understanding of these things, right? So I know for me, I used to be

really bad about creating too overcomplicated content, right? Two sciencey jargony shit.

And that stuff has its place. You can still do those things if you enjoy it, but you don't have to. Because a lot of

times we create too jargony shit because we're afraid of looking dumb online. Or it's like,

I don't want to be judged or I want to impress my peers versus trying to speak to the client that I'm trying to attract. So think about it like this, you're scrolling through social media and you come across

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