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The Game Changing Attorney Podcast with Michael Mogill

448. AMMA — Confessions of a CEO: Yes, We Are All Just Winging It

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Entrepreneurship, Business, Management

5.0539 Ratings

🗓️ 26 March 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

Most firm owners are more uncertain than they let on. The ones performing at the highest level just have better frameworks to keep moving forward anyway. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill field three listener questions that circle the same uncomfortable admission: most firm owners are less certain than they look, and the people watching them aren't sure what to make of it. Michael gets into what it actually means to build a firm worth owning, how to read whether a firm is succeeding on skill or circumstance, and what it really takes to step out of someone else's shadow and lead on your own terms. Here's what you'll learn: Why feeling like you're winging it is not a sign something is wrong, and what success as a firm owner actually requires How to tell the difference between a firm owner making skilled decisions and one who has just been lucky Why the best leadership style is the one that produces results, regardless of what it looks like from the outside These questions come up privately all the time. This episode is where they finally get answered. ---- 01:48 – Michael opens with a Disney story that turns into a lesson on persistence and refusing to accept arbitrary limits 10:50 – Michael defines what it actually means to be a successful business owner 11:56 – Michael explains why most entrepreneurs feel like they are making it up as they go 13:28 – The difference between a business that depends on you and one that actually runs without you 15:17 – How to tell the difference between a lucky firm owner and a truly skilled one 15:48 – Why great leaders rely on decision-making frameworks instead of gut instinct alone 23:12 – Michael explains why leadership is about driving results, not being liked ---- Links & Resources: Roy McIlroy Tim Cook Steve Jobs Andy Jassy Jeff Bezos Amazon Web Services ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 443. Poker Face: The Framework for Navigating Professional Uncertainty with Tiffany Michelle 407. AMMA — Why Playing It Safe Is the Most Dangerous Strategy 203. AMMA — How to Know If You Are NOT Cut Out for Entrepreneurship

Transcript

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0:00.0

Most days, I feel like I don't know what I'm doing.

0:05.0

And most of the successful entrepreneurs that I speak to, the ones that are honest, also say the same thing.

0:14.0

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law firm growth company.

0:21.6

I've built my business through practice, not theory.

0:24.6

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

0:29.6

earning a spot on the Inc 500 list of the fastest growing private companies in America.

0:34.6

Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and

0:41.1

committed law firm owners do the same for theirs. In each episode of this podcast, I sit down with

0:45.6

innovative market leaders from the legal industry and beyond to learn from those who thrive in

0:50.1

the face of adversity, challenge the status quo, and define what it means to be a true game

0:54.6

changer. This is Jessica, head of coaching strategy at Chris, and today we're flipping the script

1:00.4

for another special edition episode to get Michael's take on, the core components of a successful

1:05.8

business owner's identity and role, identifying the differences between a brilliant strategy

1:10.7

and fortunate outcomes, and how to evaluate the differences between a brilliant strategy and fortunate outcomes,

1:12.3

and how to evaluate the impact of leadership style versus objective firm performance.

1:17.4

Different leadership styles can work, absolutely. You see like Tim Cook did a marvelous job

1:21.0

once Steve Jobs had passed and Apple's market cap ruined the trillions, something that had never

1:24.9

done under Steve Jobs' leadership. That's coming up on the Game Changing Attorney podcast.

1:40.5

All right, here we are for AMMA.

2:01.2

We are back. Got a good story for you today. I mean, we got several stories before we get into the AMMA. I mean, we got, so we recently got back from Disney. Took the kids to Disney. This has been, almost become like an annual tradition, is what our tradition, expectation, whatever you want to call it. Expectation for us or for them? Them. But this is what, the fourth time? Yeah. Fourth time. It gets better every year. And man, this year, I mean, it started out. It was just amazing all the way through. We get to the hotel. First thing we do, of course, is go check out the fitness center. Of course. And what do you know

2:17.9

run into a master's winner, Roy McElroy himself, right? Just walking around, right? Get a little workout out and like, hey man, let me help you with that. You know, let's get a couple deadlifts in. Let's get a couple bicep curls. Let's get a photo. Nobody, nobody around us even knew who he was.

2:34.6

I was like,

...

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