447. The Power of Stories on Life and Business with Kindra Hall

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Entrepreneurship, Business, Management

5.0 • 539 Ratings

🗓️ 24 March 2026

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

The story you never tell is the one that could have changed everything. In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kindra Hall, best-selling author, keynote speaker, and expert on strategic storytelling in business. Kindra has spent over a decade teaching leaders how to stop communicating in marketing copy and start connecting through the one thing the human brain is biologically wired to receive: a story. In this conversation, Michael and Kindra unpack why storytelling is the most underused tool in a leader's arsenal, what separates the stories that convert from the ones that fade, and how the narratives we tell ourselves are either fueling or quietly sabotaging our potential. Here's what you'll learn: The four essential business stories every firm owner needs and how to tell each one without sounding self-indulgent or salesy Why customer stories that start with the win are missing the most important part, and how to fix them so prospects actually see themselves in the story How to identify the limiting internal stories holding you back and use your own history to rewrite the ones keeping you stuck Your story isn't just how you got here. It's the most strategic asset you have. Are you using it? ---- Show Notes: 02:38 — Kindra's origin story and how a fifth-grade assignment launched a career in storytelling. 08:09 — Why AI saturation is driving leaders back to human connection and storytelling. 09:36 — What the best brands get right about storytelling and where most go wrong. 12:07 — The neuroscience of attention and why the brain is biologically wired to receive stories. 14:11 — The four essential business stories every leader needs to master. 14:47 — How to tell your founder story without making it about you. 18:04 — Why most client testimonials fail and what a great customer story actually looks like. 25:44 — The internal stories that keep leaders stuck and how to rewrite them. ---- Links & Resources: Kindra Hall Stories That Stick by Kindra Hall Choose Your Story, Change Your Life by Kindra Hall National Storytelling Festival Airbnb Buffalo Bills ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience 174. Joey Coleman — Never Lose a Client Again: Creating Memorable Experiences to Gain an Advocate for Life 36. Ryan Deiss — Truth Over Tactics: Marketing Strategies That Actually Work

Transcript

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0:00.0	It's possible that you have a cool story that you want to tell. But ultimately, if you're on a stage, if you're on a podcast, you're there to serve that audience.
0:14.0	That's Kendra Hall, bestselling author, keynote speaker, and strategic storytelling expert.
0:18.7	And the message is ultimately the biggest service you can give to them.
0:23.0	Whatever message you're trying to deliver that they can walk away with with this story,
0:27.8	the story becomes the vehicle to deliver the message.
0:37.3	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law firm growth company.
0:41.7	I've built my business through practice, not theory.
0:45.0	Crisp started with just $500 to my name and has grown to over eight figures in revenue
0:48.8	over the last few years, earning a spot on the Inc 500 list of the fastest growing private
0:53.3	companies in America.
0:59.0	Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.
1:03.5	In each episode of this podcast, I sit down with innovative market leaders from the legal industry and beyond
1:08.3	to learn from those who thrive in the face of adversity,
1:11.4	challenge the status quo, and define what it means to be a true game changer.
1:16.2	I sat down with Kendra to discuss the biological reasons stories command attention,
1:20.2	how to test if your marketing message actually sticks, and how to rewrite the stories you tell
1:24.2	yourself. A customer's story is essentially a sales story.
1:28.1	It's a value story.
1:28.9	You're putting it out there so that other people can watch it and say to themselves,
1:33.7	that's exactly what I want.
1:34.9	That's exactly what I need.
1:38.3	That's coming up on the Game Changing Attorney podcast.
	...

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