444. AMMA — Why "No Problems" is Your Biggest Problem

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Business, Management, Entrepreneurship

5.0 • 539 Ratings

🗓️ 12 March 2026

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Revenue is a vanity number. The only scoreboard that matters is what you actually take home. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill answer three listener questions that all point to the same uncomfortable truth: the absence of problems is not a sign that everything is working. It is usually a sign that you have stopped looking. This AMMA covers the metrics that actually matter, the complacency that creeps in when growth feels stable, and the leadership decisions that do not get easier the longer you wait to make them. Here's what you'll learn: Why profit, not revenue, is the only number worth building a strategy around What to do when smooth operations start to feel more like a warning than a win How to stop letting one difficult conversation hold your entire firm hostage Stop waiting for the situation to get worse before you do something about it. This episode is the push you need. ---- 1:46 – Michael discusses going to bed at 9pm, and explains how temporal discounting makes the habit so hard to build. 7:53 – The first question turns into a bigger conversation about what revenue actually tells you, and what it doesn't, when you're trying to diagnose why a firm isn't growing. 9:56 – Michael argues why chasing more cases is often the wrong lever, and what happens to your margins when volume becomes the strategy. 11:38 – The second question opens a conversation about what it means when everything in your firm feels fine, and why that feeling is worth being suspicious of. 12:44 – Michael makes the case that every firm owner eventually faces the same choice: create the pressure yourself or wait for the market to do it for you. 14:46 – The third question is about a managing partner who has been underperforming for a year. Michael and Jessica dig into what's really behind the decision not to act. 18:37 – Michael identifies what it looks like when a leadership team is choosing feelings over progress, and what it actually takes to change that. ---- Links & Resources: Thinking in Bets by Annie Duke The Game Changing Attorney by Michael Mogill Shawshank Redemption ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 405. AMMA — What it Takes to 10x Everything 399. AMMA — Why Sleep and Nutrition Are Secret Weapons for Scaling Firms 52. Brian Chase — Aligning Passion and Purpose

Transcript

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0:00.0	When things are going too smoothly and there's no problems and everything's all right, it's
0:08.1	because there's some sort of blind spot and you don't see what's coming around the corner.
0:18.1	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:22.6	I've built my business through practice, not theory.
0:25.6	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:30.6	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:34.6	Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious
0:41.8	and committed law firm owners do the same for theirs. In each episode of this podcast, I sit down
0:46.4	with innovative market leaders from the legal industry and beyond to learn from those who thrive
0:51.0	in the face of adversity, challenge the status quo, and define what it means
0:54.6	to be a true game changer.
0:56.6	This is Jessica, head of coaching strategy at Crisp, and today we're flipping the script
1:01.3	for another special edition episode to get Michael's take on, strategies for overcoming a multi-year
1:07.0	revenue plateau, distinguishing between healthy business stability and a false sense of security,
1:12.6	and how to navigate the operational and emotional fallout of terminating a long-term partner.
1:16.6	The most successful firm owners and entrepreneurs that I know, they continuously dove into having those candid conversations
1:23.6	and took many steps back before they took steps forward, and then the people that you look up to and that you admire,
1:28.9	they had to navigate all that.
1:31.6	That's coming up on the Game Changing Attorney podcast.
1:43.9	Hey, here we are, Michael, another AMMA. Here we are. We are back. You know, before we start these off, we always think about, well, what should we talk about before we get into the AMMA? And we were brainstorming a few topics. And then one hit me, and I haven't even told you what it is. No. But it is, it's around like a habit that is compounded over time and I think it's probably one of the best things we do that's made an amazing impact in our lives. And whenever I like share this with people, they're like shocked at the idea of it. They're like, how can you do that? And now that we do it, I can't imagine going back. Okay. And what it is is going to bed at 9 p.m. Okay, that's what I thought you were
2:18.9	going to say. It's going to bed at 9 p.m. Now, someone might look at that and say, 9 p.m. I'm a night owl.
2:25.1	I stay up to 10, 11 midnight. That used to be me. I used to be like the self-proclaimed night owl,
	...

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