440: YouTube’s AI Crisis: How Creators Can Survive the Coming Changes
The Think Media Podcast
Think Media
4.9 • 862 Ratings
🗓️ 28 August 2025
⏱️ 87 minutes
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| 0:00.0 | Hey, before we jump into the show, I just wanted to take a second and say, thank you for listening. |
| 0:05.4 | I know that life is busy and you have a lot of options when it comes to the content you consume. |
| 0:10.7 | So whether you're new here or you've been listening to the Think Media podcast for years, |
| 0:15.4 | I just want to say thank you and I appreciate you. |
| 0:18.5 | Okay, let's jump into the show. |
| 0:20.5 | If you're making content like it's |
| 0:21.6 | 2023, your brand is already in danger. It's becoming easier and easier for anybody to make |
| 0:26.5 | YouTube videos. There's tools out there with one prompt. You can make a full 20 minute video now. |
| 0:30.8 | And it just gets more and more important to figure out how to stand out. Today I'm talking with |
| 0:35.4 | Matt Wolfe, the guy running the number one AI YouTube |
| 0:38.5 | channel on the planet. Some of the best YouTube channels and Instagram accounts that are really |
| 0:43.1 | doing cool stuff with AI. They're generating the video with V-O-3. They're taking the actual |
| 0:47.8 | dialogue into 11 labs, and then they're going and taking all of these tools and pulling them |
| 0:53.1 | all together. This entire episode is a window into the future of the creator economy. |
| 0:57.7 | And most importantly, how to prepare and create an unfair advantage for your YouTube channel, your brand, and your business. |
| 1:06.4 | Hey, Matt, welcome back to the podcast. |
| 1:08.3 | I want to jump right into it. |
| 1:09.3 | There's a lot of talk right now about YouTube |
| 1:12.1 | demonetizing AI content. YouTube has made some announcements. They've spread across the internet. There's |
| 1:19.7 | tried to be some correction of the narrative, but a majority opinion is like, oh, you can't monetize |
| 1:25.5 | AI content anymore. All these channels are getting |
| 1:28.0 | demonetized. Can you break down the situation and kind of catch us up to speed with this story? |
... |
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