440. AMMA — The 7 Most Common Questions Scaling Law Firm Owners Ask

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Entrepreneurship, Business, Management

5.0 • 539 Ratings

🗓️ 26 February 2026

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

The decisions that felt simple at six figures become exponentially harder at nine. In this rapid-fire AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle seven of the most common questions from eight and nine-figure law firm owners navigating complexity at scale. From leadership misalignment to founder bottlenecks, this AMMA explores what actually breaks inside growing firms and how to recognize it before it costs you momentum. If you think bigger revenue will just solve all of your firm’s problems, this conversation will change your mind. Here's what you'll learn: Why leadership decisions have more impact as your firm scales, and how to evaluate when to replace a leader The framework for determining if a challenge is a systems issue, a leadership issue, or both How to evaluate high-reward opportunities when the personal cost feels too high If your firm is growing, this episode will show you where the real risks are hiding. ---- 03:32 – What decisions get harder as firms scale from six to nine figures. 06:28 – How to identify if a challenge is a leadership or systems issue. 08:50 – Why firm owners accidentally become bottlenecks as they grow. 11:00 – The early warning signs that a leadership team is misaligned. 14:43 – What separates teams that look good on paper from teams that can actually scale. 17:07 – What to focus on in your first 90 days as CEO of an eight-figure firm. 20:05 – What winning actually looks like beyond revenue at nine figures. ---- Links & Resources: Miracle (1980) ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 423. AMMA — How to Actually Scale Your Standards 403. AMMA — How to Scale Beyond Growth Basics 375. AMMA — Stop Being the Bottleneck: Lead Your Firm Without Being Needed

Transcript

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0:00.0	outside of revenue and profit metrics and average case value and all those different things
0:06.3	it's like are you engaged and excited every day when you show up to the office like are you
0:10.1	excited every day to come in do you like the people that you're working with are you engaged by
0:14.3	them are you enjoying how you're spending your time I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:28.5	I've built my business through practice, not theory. Crisp started with just $500 to my name
0:33.3	and has grown to over eight figures in revenue over the last few years, earning a spot on the Inc. 500 list of the fastest growing private companies in America.
0:41.1	Our approach has been to take everything we've learned about generating massive growth within our own organization
0:45.5	and help the country's most ambitious and committed law firm owners do the same for theirs.
0:50.0	In each episode of this podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
1:02.2	This is Jessica, head of coaching strategy at crisp, and today we're flipping the script for another special edition episode to get Michael's take on, understanding how scale impacts
1:12.5	decision making and creates bottlenecks, how to diagnose the root causes of friction and
1:17.1	misalignment with your firm's leaders, and how to define your executive priorities and measurable
1:22.0	success beyond revenue targets. Winning is a very personal thing that somebody has to define for
1:27.1	themselves, and I actually
1:27.9	do recommend you write it out. What does winning look like to you? Because it can mean different
1:31.0	things and different people. That's coming up on the Game Changing Attorney podcast.
1:49.3	All right, it is AMMA time, but with a little twist this time.
1:50.4	Ooh, okay.
1:50.8	You ready?
1:55.3	Well, so from my understanding, it is more questions.
1:56.2	More questions.
1:56.8	More answers.
	...

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