Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile. World. Welcome back to the Agile World podcast. This is Greg Kilstrom. In the next few

episodes I'm going to talk about how to create an Agile Brand. In my book,

also called the Agile Brand, I go through four different ways that the

branders and marketers should really go about transitioning to be more agile. The

first thing is understanding that change is the only constant.

The second thing is identifying when evolutionary versus revolutionary approaches are needed.

Third thing is to make adaptivity and collaboration part of your culture and finally

staying true to your values no matter what. In this episode I'm going to talk about the first

thing understanding that change is the only

constant.

As early as 500 BC, Heraclitus said, the only thing constant is change.

It's kind of funny when people keep talking about how you know everything is moving so quickly

and there's so much change happening.

People have been saying this for millennia, basically.

You know, it's, it's, I think the thing that, I think the thing that continues to change is really the rate of that change and the rate of progress and stuff, but change has always been around.

And so organizations that understand this and embrace this are embraced for the future.

There's a few different concepts that I'm going to talk about today and the first one is the idea

of inflection point.

And so if you're not familiar with that term, inflection point is a mathematical term,

it's essentially the point in a curve in which the direction of that curve changes.

And so you're going along, perhaps you're going up, things are getting better, things are increasing,

...