Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile. World. Welcome back to the Agile World. This is Greg Kilsdram. I've talked quite a bit about what makes an Agile

brand Agile, what makes it successful. Today I'm going to talk a little bit about reaching audiences and in this case reaching different generations.

As I mentioned before on an earlier episode, I'm sure we've all seen many, many articles,

podcast, videos about how to reach millennials.

That particularly a few years ago was all the rage of trying to make sense of it.

As millennials have kind of matured and entered the workforce and now are really part of the

workforce and growing up, so to speak, some of their habits look a lot like

their predecessors.

Some of them are different.

I think there's some differences in how they approach values-based organizations and all of that.

But we're also now focusing on Gen Z, the next generation.

Those, according to Gen Z, the next generation.

Those, according to, you know, every source has a slightly different date here, but, you know, those born after 2004 generally make up Gen Z.

So as we've seen over the years, as generations are more and more accustomed to growing up with

the internet, with computer access, but then the internet, then

social media, their habits have changed, their shopping habits have changed.

I mean we see the change in retail behavior, how Amazon and online retailers are making up such a big

force in the market, how physical retailers are often going out of business, particularly ones that are a little less focused.

We've seen how, you know, shopping habits as far as recommendations go have changed a lot.

Referrals, recommendations, word of mouth, all of those types of things have changed.

And, you know, Gen Z is really the, they're the first generation that has

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