#45 Evolutionary versus Revolutionary Processes

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9 • 113 Ratings

🗓️ 3 December 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own brand. You may need to take each of these tacks at different times. Generally speaking, you don’t want to continually take a revolutionary approach because you run the risk of alienating loyal customers. They may follow you through one reinvention, but too drastic change too often may not inspire the loyalty which is also critical to a successful brand.

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Transcript

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0:00.0	This episode is brought to you by Shopify.
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0:12.0	control and grow your own business.
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0:17.0	Sign up for a one pound per month trial period at Shopify.
0:20.0	co-deekk slash special offer or Lowercase. That Shopify.
0:24.0	dot coe dek slash special offer.
0:27.0	Hi, this is Greg.
0:29.0	Look for my book The Agile Brand on Amazon or on my website at the agile dot world.
0:34.1	Welcome back to the agile world podcast this is Greg Kilstrom.
0:40.7	In the last episode I started talking about how to create an agile brand.
0:45.8	I talked about how brands need to understand that change is the only constant.
0:50.8	That if you aren't ready to embrace change, that if you aren't currently embracing change, you're going to be left behind.
0:57.0	Whether your industry will be disrupted or your company will be disrupted, it's time to start anticipating change and embracing it both internally
1:06.8	and externally. In this episode I'm going to talk about the difference between
1:12.4	evolutionary and revolutionary processes and when to adopt each.
1:20.0	So the idea here is, you know, sometimes there are cases where a company needs to completely
1:26.5	revolutionize the way that it does business.
1:29.6	Things are either so behind or, you know, for instance instance a company fails to keep up and for years
	...

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