I'm pulling on my driveway. We all know what that means. It's time to have to drive them to work.

Okay, so today my topic is the principles of magic R&D.

So the first question is, what are the principles of magic R&D?

Okay, so a while back, what we did in R&D is we wanted to write up, we wanted to figure out what our principles were.

What did we stand for so that we could produce something that we would then hang on the wall to let new people.

Like, one of the issues is when you come in R&D, there's a certain culture to magic R&D.

And we wanted to sort of explain this. We'd say, you know, what do we represent? What do we think about? What do we care about?

And so we spent a whole bunch of time writing down what are the things we care about.

And then we iterated for a while. So what we, the way it started was,

so Ken Troop, who is one of the leaders in R&D, and spearheaded this project, said, okay, send me any adjective you have about magic.

What, sorry, about magic R&D?

You know, what is the role of magic R&D?

What do we do?

And a whole bunch of people, everybody sent in stuff.

And then we slowly massage things to figure out like, oh, well, the words are slightly different,

but they mean the same thing.

And so we spent a lot of time working on this and slowly coming to it.

Now, there was no set agenda.

For example, there are 11 things listed.

So clearly, if we were trying to make a list in, you know, maybe we do top 10 or something, it's not what we did. We just wanted to write

the things that mattered. So it came out of us producing the material and then us coming down

to the right number of items that fit. And then what we did is we printed it and in fact,

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