This is the Read to Lead podcast episode 432.

It is the combination of how we put together the things that exist in that address solutions

for the world that we live that are original.

So when people crack their heads thinking, oh, I can't do this type of business because it's been done.

Well, certainly because everything exists, what has not been done is the way you are going to put it together.

There has never been a more crucial time than now to develop your creativity and your

ability to innovate. Coming up with original ideas of value is today's most precious resource.

And contrary to a myth that has been unfairly perpetuated, creativity can be taught and learned.

Hi there, I'm Jeff Brown, and this is the Read to Lead podcast, the podcast that's

dedicated to your personal and professional growth. Each week here on the show, I'm joined

by another business book author to chat about their book and their unique insights on topics

like personal and professional development, leadership, productivity, career, business, marketing,

sales, entrepreneurship, and a lot more.

Why? Well, in part because I believe that if you want to achieve true success in your business

and in your life, that intentional and consistent reading is a must. Today's guest is Maria Brito,

author of How Creativity Rules the World, the art and business of turning your ideas into gold.

I plan to chat with Maria about the rebirth of creativity that she writes about in her new book.

Many of the myths often associated with creativity, how to use silence as an incubator for your creativity,

and a lot more. You know, when it comes to all these books we read,

it doesn't much matter unless we put what we're learning into action.

And one of the best ways to make sure that happens is by taking not only effective notes,

but notes that you know you're going to refer back to later.

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