This is the Read to Lead podcast, episode 433.

So there are dozens of potential opportunities.

When I look at someone's book, I think about it in terms of how can you market this book

to get it out into the world and how can you market with this book to generate business.

Beyond technology, software, social media networks, even advertising and marketing campaigns,

the biggest and best tool you'll ever have in your belt is a book with your name on the cover.

Hi, I'm Jeff Browd, and this is the Read to Lead podcast, the podcast dedicated to your personal

and professional growth. For each and every week, I sit down with another successful and inspiring

author, and we chat about his or her latest book and their unique insights on a number

of topics today, that topic being writing your book. In fact, you must write a book, says

Honorary Quarters. She's kind of demanding that way. That's the name of her book,

you must write a book, boost your brand, get more business, and become the go-to expert.

I'll ask Honoré about some of the more common excuses she's heard from folks about not writing

a book, what to do before you sit down to write, her advice for effectively launching and

marketing your book, and much more. I sat down numerous times over the years to write my own book,

and oftentimes that process began by staring at a blank page or a blank screen. And it wasn't until

I reconciled the concept that when I sit down to create something, including writing a book,

really 80% of the work should already be done.

How is that possible?

Well, it's all in how you capture, organize, and distill the notes you create from the content

you consume, from the research you're doing as a part of your everyday efforts anyway.

Rather than having notes all over the place or realizing that those notes are in a state that don't really do you a whole lot of good,

...