431: LinkedIn Profile Optimization for Dummies with Donna Serdula
Read to Lead Podcast
Jeff Brown
4.9 • 532 Ratings
🗓️ 12 July 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
Something I’ve always struggled with—and I’m guessing you have as well—is getting the most out of my LinkedIn profile. If you were to ask me about my LinkedIn strategy is, I’m not sure I could give you a clear answer. That’s why I’m excited to welcome a special guest today who literally wrote the book […]
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| 0:00.0 | This is the Read to Lead podcast, episode 431. |
| 0:12.8 | Really make sure you know your why. |
| 0:15.3 | Know why you're on LinkedIn. |
| 0:17.0 | What you're trying to accomplish, who is your target audience, what are your keywords, and know that |
| 0:22.2 | before you even start to write your about section. |
| 0:25.2 | Have you looked at your LinkedIn profile lately? |
| 0:27.3 | You probably know it could be a little bit better. |
| 0:29.6 | In fact, too many LinkedIn users are just posting a basic resume and hoping for the offers |
| 0:34.2 | to come flooding in and missing out on the incredible opportunity that |
| 0:38.0 | the platform offers to properly showcase your talent, products, and services. |
| 0:42.2 | Well, today, we're going to fix that. |
| 0:44.3 | Hi, I'm Jeff Brown, and this is the Read to Lead podcast, the podcast that's dedicated to |
| 0:48.7 | your personal and professional growth. |
| 0:51.0 | How do we live that out here on Read to Lead each week? |
| 0:53.2 | Well, I interview an author |
| 0:54.2 | about one of their books and pull out the key insights and main ideas all in about 30 to 45 |
| 0:59.8 | minutes. Today, that author is Donna Sardula. She's written a book called LinkedIn profile |
| 1:05.4 | optimization for dummies. We're going to talk about things like optimizing your profile |
| 1:10.5 | photo, upgrading your about things like optimizing your profile photo, upgrading |
| 1:12.0 | your About section, identifying your LinkedIn goal, and a lot more. Hey, if you noticed an issue |
| 1:17.9 | with last week's episode like you downloaded it and expected to hear Tim Schurr and instead |
| 1:22.5 | you heard again the episode from the week before Noah St. John, that's not you, it's me. For a couple of days |
... |
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