432. Aram Grigorian: How To Scale Your Online Coaching Business FAST in 2025
Grow or Die Podcast
Justin Mihaly
4.6 • 949 Ratings
🗓️ 20 January 2025
⏱️ 56 minutes
🧾️ Download transcript
Summary
In this episode, I chat with Aram Grigorian about the importance of skill acquisition, community-building, and authenticity in coaching. Aram shares insights into the Real Coaches Summit, how it bridges gaps in the fitness coaching industry, and his philosophy on accountability and personal development. We explore the challenges of scaling a coaching business while maintaining quality and the significance of staying true to one's values. This conversation is packed with actionable advice for fitness professionals and entrepreneurs looking to level up their craft and business.
Timestamps:
- [0:00:00] - How Aram and Justin first connected and the origin of the Real Coaches Summit.
- [0:01:02] - Addressing gaps in the fitness industry and offering practical, actionable education.
- [0:05:23] - Building meaningful connections that lead to collaboration and growth.
- [0:06:03] - Why skill set acquisition matters more than marketing for long-term success.
- [0:07:59] - How deep subject expertise transforms coaching outcomes.
- [0:09:06] Overcoming Challenges in Fitness Events: Barriers to attendance and the value of in-person learning.
- [0:12:25] Scaling Coaching Businesses: Aram's streamlined systems for managing over 100 clients effectively.
- [0:18:03] Importance of Accountability: Setting and maintaining boundaries with clients for better results.
- [0:22:13] - Strategies to differentiate yourself in a crowded market and build a unique brand.
- [0:34:17] Practical Approaches to Gut Health: Symptom-based treatments and how to avoid unnecessary expenses for clients.
- [0:39:13] Overcoming Scarcity Mindset: The importance of letting go of clients who don’t align with your values.
- [0:50:07] Building Authentic Connections: Using networking events and social settings to foster genuine relationships.
Links & Resources:
Get Tickets To The Real Coaches Summit: https://www.realcoachessummit2023.com/
Follow Aram on Instagram: https://www.instagram.com/4weeks2thebeach/?hl=en
Work With Aram: https://www.4weeks2thebeach.com/
Follow Me On Instagram: https://www.instagram.com/jmihaly_/?hl=en
Work With Me: https://www.togethermorefit.com/founder
Join Substack For More Exclusive Content: https://justinmihaly.substack.com/
Sign Up For The Together More Elite Mentorship: https://bl1yxjc3x33.typeform.com/to/aP7HdI1h?fbclid=PAZXh0bgNhZW0CMTEAAaby8sKKsEWXk_sKcCAe7_mOC9I2e7OLJj4v5jtmboNGq1WJ6HkX5oIRkik_aem_LJPr0ipIa4PXkGhBuDJk5Q&typeform-source=l.instagram.com
Transcript
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| 0:00.0 | Aram, Gregorian, you do some work that I'm just absolutely fascinated by. |
| 0:06.1 | There's quite a few things that I'm excited to touch on today that I think is going to help |
| 0:10.4 | the elite coaching academy community and, you know, also drive people to this beautiful in-person |
| 0:15.9 | event that you're putting together. We connected on an Instagram live. |
| 0:21.5 | What was that? |
| 0:21.9 | Was that about a year ago or on? |
| 0:23.7 | I think even longer, man. |
| 0:24.8 | It was probably back in 2023 or 22 even. |
| 0:28.5 | We got to get on another one. |
| 0:31.3 | But you put together a beautiful in-person event, the Real Coaches Summit. |
| 0:36.6 | How many years have you been doing this? |
| 0:39.1 | I started in 23, so this will be year three. |
| 0:41.7 | Incredible. |
| 0:42.4 | So we were on the phone earlier this week figuring out how I can kind of support, |
| 0:47.3 | potentially even be there. |
| 0:48.8 | We're going to see on that, but I want you to give the listeners. |
| 0:54.1 | What can they expect at this event when they purchase |
| 0:59.2 | tickets and show up to Vegas I think before we discuss what the what the expectations can be what |
| 1:06.1 | I want to do is I want to set the stage to make people understand why the event even exists because there's a lot |
| 1:13.1 | of events in this space and not all of them are created equal, right? Like just like macro coaches or |
| 1:17.5 | fitness coaches, like everybody does things differently. And different doesn't always mean better or worse. |
| 1:22.6 | It's just different. I saw a void in the space. Like I've been going to events since 2017, 2018, |
... |
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