Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now here is your host.

Welcome to this episode of the how we business.

This is Henry Lopez.

My guest today is Erin Austin.

Erin, welcome to the show.

Thank you so much for having me, Henry. Looking forward to this conversation. We're going to explore a slightly different area of, from a legal perspective, really what Erin's going to share is how she

helps her clients transform from an expertise-based business.

So that could be anything from like a consultant or a coach like myself or a designer or a creative

services firm or other B2B professionals, how to go from what typically is an unscalable

income focus. So you're trading dollars for

hour, often, that type of business to a scalable and sellable profit-focused business.

So that's what we're going to chat about.

To receive more information about the Hawa business, including links to the show notes page

for this episode,

and how you can continue supporting my show and receive exclusive content and discounts

through a Patreon membership. Just visit Thehowabusiness.com. So Aaron Austin is a graduate

of Harvard Law School and a strategic lawyer and consultant who uses her 25 plus years of

practicing law, including roles as COO and general counsel at large and small IP-driven

companies, including Warner Brothers, Lionsgate, MGM, teaching strategies, an M3 USA Corp.

She's helped founders also of expertise-based firms build and protect scalable assets

so that the business is ready to sell when the founder is ready to exit.

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