430: Sales Fundamentals for Small Business Owners
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 11 July 2022
⏱️ 56 minutes
🧾️ Download transcript
Summary
The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for small business owners and entrepreneurs.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Transcript
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| 0:00.0 | Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, |
| 0:05.9 | run, and grow your small business. And now here is your host. |
| 0:12.2 | Welcome to this episode of the how of business. This is Henry Lopez. And this episode is all |
| 0:17.5 | about the fundamentals of sales for small business owners. |
| 0:21.8 | The sales does not have to be a four-letter word, especially since it's five letters. |
| 0:27.2 | And most small business owners need to embrace sales by understanding the fundamental concepts. |
| 0:33.3 | I think that once you learn about what it really is, as opposed to perhaps the misconceptions that you have about sales, you'll feel a lot better about it and have the confidence to feel like you can do sales. |
| 0:45.6 | To receive more information about the Howaway business, including links to the show notes page for this episode and how you can continue supporting my show and receive exclusive content and discounts |
| 0:55.2 | through a Patreon membership, please visit the howabusiness.com. |
| 0:59.9 | I want to thank a few of our listeners who have had the opportunity to speak with recently, |
| 1:03.6 | including Heidi in Sacramento and Chris in Austin, Texas, who recently have joined my |
| 1:09.2 | Patreon membership program. Thank you. And I want to |
| 1:12.1 | think my listeners in countries around the world, of course, including the United States, |
| 1:17.0 | Canada, Australia, and the United Kingdom. Thanks for listening to the Howell Business. |
| 1:23.0 | So what is sales? Well, sales really is, from my perspective, all about effectively communicating |
| 1:29.6 | your value proposition, the value that you have to offer your customers or clients. I'll refer to |
| 1:36.0 | them as buyers, mostly in this conversation. And what I have found is that the best salespeople |
| 1:41.6 | are those who are typically humble and approach sales from the |
| 1:45.8 | perspective of serving others. It's not about convincing or conniving or tricking someone into buying |
| 1:52.3 | something they don't need. That does happen, of course, but that's not what I recommend, and that's not |
| 1:57.3 | usually what works best for small business owners. It's not that hard sales approach. |
| 2:02.5 | And it's also not just about telling people how great you are. |
... |
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