429 Primal Storytelling by Anthony Butler

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 31 March 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Primal Storytelling: Marketing for Humans by Anthony Butler

About the Book:

“I woke up to my mother’s screams”

These are the first words of Anthony Butler’s Primal Storytelling.

From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.

Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is an approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

About the Author:

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system.

An expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School.

He is a combat veteran who commanded an infantry company in Iraq during the invasion of Baghdad.

And, interesting fact – he is a Brazilian Jiu-Jitsu blackbelt!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/primal-storytelling-anthony-butler

Transcript

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0:00.0	This is Anthony Butler, author of Primal Storytelling Market for Humans and you are listening to the Marketing Book Podcast.
0:07.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing... the marketing
0:13.7	in the quickly changing field of modern marketing.
0:16.9	And now here's your host, Douglas Burdett.
0:20.3	Hello, thanks for joining me on the marketing book
0:22.3	podcast where each week I publish an
0:24.1	interview with the author of a new marketing or sales book and which has been named as one of the
0:27.8	top marketing podcasts by Forbes and LinkedIn amongst others. Don't worry about taking
0:32.4	notes you can find links to
0:33.4	everything linkable in this episode's website page at marketingbook podcast
0:37.1	dot com and since I get to read every book featured on the show if I can recommend a
0:42.1	specific marketing or sales book
0:44.3	or any other resource I know of for whatever challenge you're facing
0:47.2	send me a LinkedIn connection invite with a message that you're a listener and I
0:50.7	will do my best to get you pointed in the right direction.
0:54.0	This episode is sponsored by marketing architects, creators of the all-inclusive TV advertising
0:59.2	concept that's so revolutionary, they wrote a book about it.
1:03.0	I'll tell you more and how to get a copy of the book in a few minutes.
1:06.0	Now, let's get on with the show.
1:09.8	Today we welcome Anthony Butler to talk about his book Primal Storytelling, Marketing for Humans,
1:15.5	published by Lioncrest.
1:17.5	Anthony Butler is the founder of the Digital Marketing Agency, Can Do Ideas, and the creator of the primal storytelling
	...

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