430 Marketing Metrics by Christina Inge

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 7 April 2023

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge

About the Book:

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand, and develops product strategies.

Many brands talk about creating a marketing strategy powered by data, analytics, and metrics.

Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.

Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy that leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands, and creates data-driven product strategies.

Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure, and ethical way.

Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

About the Author:

Christina Inge is the founder and CEO of Thoughtlight, a tech consulting company that specializes in digital marketing and analytics strategies.

She has worked with well-established brands such as Nissan, The Smithsonian, and Pegasystems, as well as a range of startups and nonprofits.

Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association Boston.

An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications

And, interesting fact – she is also a quilt maker!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/marketing-metrics-christina-inge

Transcript

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0:00.0	This is Christina Inge, author of marketing metrics, leverage analytics and data to optimize marketing strategies, and you are listening to the Marketing Book Podcast.
0:12.0	Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:18.2	changing field of modern marketing.
0:20.9	And now here's your host, Douglas Burdett.
0:24.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview
0:28.0	with the author of a new marketing or sales book and which has been named as one of the top marketing
0:32.0	podcasts by Forbes and LinkedIn amongst others.
0:35.0	Don't worry about taking notes. You can find links to everything linkable in this episode's website page at marketing
0:39.8	book podcast.com and since I get to read every book featured on the show, if I can recommend a specific
0:46.9	marketing or sales book or any other resource I know of for whatever challenge you're facing,
0:51.2	send me a LinkedIn connection invite with a message
0:53.2	that you're a listener and I will do my best to get you pointed in the right
0:56.4	direction. This episode is sponsored by marketing architects, creators of the
1:00.6	all-inclusive TV advertising concept that's so revolutionary, they wrote a book about it.
1:06.6	I'll tell you more and how to get a copy of the book in a few minutes.
1:09.8	Now let's get on with the show.
1:16.0	Today we welcome Christina Inge to talk about her book, Marketing Metrics,
1:17.0	leverage analytics and data to optimize marketing strategies
1:20.0	published by Kogan Page.
1:22.0	Christina Inge is the founder and CEO of Thought Light, a tech consulting company which specializes in digital marketing and analytics strategies.
1:30.0	She has worked with well-established brands such as Nissan, the Smithsonian, and Pegasystems,
1:36.0	as well as a range of startups and non-profits.
	...

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