428 Assemblage by Emmanuel Probst

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 24 March 2023

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

About the Book:

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

Why perception is the truth and how to shape people’s perceptions
Why we relate to antiheroes, villains, and saviors
How brands can reassure consumers about their past, present, and future
How to leverage data and insights to deliver a personalized, human-centric consumer experience
How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

About the Author:

Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies.

Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.

He earned an MBA in marketing and a doctorate in consumer psychology.

And, interesting fact – he’s originally from France!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/assemblage-emmanuel-probst

Transcript

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0:00.0	This is a manual props that I'm the author of assemblage the art and science of brand transformation
0:07.8	and you're listening to the Marketing Book Podcast.
0:11.4	Welcome to the Marketing Book Podcast. Podcast.
0:13.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:21.0	And now, here's your host, Douglas Birdette.
0:24.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book,
0:30.0	and which has been named as one of the top marketing podcast by Forbes and
0:34.0	LinkedIn amongst others don't worry about taking notes you can find links to
0:37.4	everything linkable in this episode's website page at marketing book
0:40.4	podcast dot com and since I get to read every book featured on the show if I can recommend a specific
0:46.9	marketing or sales book or any other resource I know of for whatever challenge you're facing
0:51.2	send me a LinkedIn connection invite
0:53.1	with a message that you're a listener,
0:54.3	and I will do my best to get you pointed in the right direction.
0:58.0	This episode is sponsored by marketing architects,
1:00.2	creators of the all-inclusive TV advertising concept that's so revolutionary, they wrote a book about it.
1:07.0	I'll tell you more and how to get a copy of the book in a few minutes.
1:10.0	Now, let's get on with the show.
1:13.0	Today we welcome Emmanuel Probst to talk about his book
1:16.7	Assemblage, the art and science of brand transformation,
1:19.7	published by Idea Press.
1:21.5	Emmanuel Probst is the Global Lead Brand Thought Leadership at ipsoe,
	...

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