428: How Influencer Culture is Hurting Our Profession
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 11 June 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
Today, I want to talk about influencer culture. This is something that we just can’t avoid these days, especially in our industry. I have some strong opinions on this topic, and I share why I think influencer culture is really damaging our profession.
Do you agree, or disagree? I’d love to hear from you, and either way, I hope you got some value from today’s episode!
Listen to Learn
0:42 - The social media post that became the inspiration for this episode and why I feel that it’s necessary to be talking about influence culture
1:43 - Taking a close look at the definition of “success” and the questions we really need to be asking ourselves
7:31 - What influencers aren’t doing and why this isn’t a long-term strategy for success
13:28 - A special ask for you regarding how you can support this podcast and its message
14:19 - A recent coaching call I had that highlights what isn’t being represented on social media
21:51 - What success looks like for me (hint: it’s about much more than just the money I make!)
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Transcript
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| 0:00.0 | Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give network marketers the mindset, strategies and skills that |
| 0:16.2 | you need to build a business and life of your dreams. |
| 0:20.9 | Hey Bob here, welcome back to the show episode |
| 0:26.8 | 128. Today we're going to be talking about |
| 0:30.4 | Influencer culture and I'm going to be making an argument today why I think it is |
| 0:37.1 | really damaging our profession. So I shared a post on Facebook just the other day on my personal profile that got a lot of attention. |
| 0:48.5 | We had probably more shares on this simple quote image than I've had in a very long time and so I want to read it to you and we're going to kind of have this be the segue into the episode. |
| 1:00.0 | I said let's normalize things like having extra cash for gas and groceries. |
| 1:07.1 | You don't need to be at the top of your company or retiring your spouse to be considered successful. |
| 1:15.0 | And so that obviously struck a chord with a lot of you, |
| 1:19.0 | and it became the inspiration for the episode today. |
| 1:22.0 | This is obviously a hot topic. inspiration for the episode today. |
| 1:22.9 | This is obviously a hot topic and I actually think this is a very necessary topic for us to discuss because |
| 1:29.5 | the idea of the |
| 1:35.0 | idea of the influencer culture and kind of what this profession has become to a large degree over the last couple of years since COVID |
| 1:39.0 | there's some things happening that I just think need to be addressed. Number one, the definition of success in our profession |
| 1:47.7 | really needs to be looked at closely. And we need to come up with a new definition of what success is. |
| 1:56.0 | But the other thing is, and this is where I want to start off the episode, is because of the |
| 2:00.3 | last three to four years, there are a lot of people in this profession that have really |
| 2:06.0 | unrealistic expectations around success. |
| 2:09.7 | So let's kind of think about what we've seen happen. |
| 2:12.1 | You know from 20 to 22, 20 to 20, |
... |
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