Hey everyone Ben Cooper Radio how and earth are you doing yes

So today's short show I want to talk about this kind of old school concept in the fitness industry and I mean old school in terms of its

terminology this is what we used to talk about fat loss and muscle building we used to call it cutting

and bulking and I would say it's very much a body

building term this is where it kind of originated from but when I started out in the

fitness industry the body building side of the industry was actually one of the dominant sort of

influences over the fitness industry. We were repairing attention to what these big

muscally men were doing and maybe what we should be doing in our own training

because obviously a lot of people want to build muscle it's a desirable goal and we got

into this terminology of bulking and cutting and I put a post out on

Facebook recently that went really well and I think it went really well because

a lot of people were in the same situation that I found myself in and

it was something that I struggled with and I was actually at Wellfest at the weekend and I was

on their local radio station in Dublin and the lady asked me she was like

what is the one big mindset shift that you really struggled with and actually the first

thing that came to mind was me going from an obese man to a slim man and then

retraining my brain and habits, belief systems, level of education, to enable me to eat more, to fuel myself, to then

just maintain myself in a healthy position, a healthy weight, and also to then gain muscle and become more athletic.

And I think this is a big struggling point for an awful lot of people.

Like we get to the goal and we might lose a load of weight and then we get to what is kind of

considered our normal weight and the goal changes and that's absolutely fine like goals change all the time

but we can kind of get caught in this rut of just like losing weight and trying to be

...