Here's the thing. You can either be patient and learn how to build a great product by working,

you know, and just figuring out what actually works, proven models instead of just like,

well, I'm going to give them this or that. I don't know because it's what I figure people would want.

No, you have to refine and develop this over the long term. And if you're patient and you spend

the time building something great, your customers will end up marketing it for you for the rest of your life.

What up, everyone? Jordan here with the FitBIS podcast. Today I'm going to show you exactly how to not only

recession proof your business, but I'm going to share with you how to create better community,

better results for your clients. Therefore, it's going to lead to way stronger retention. Last night,

we shared in our FitBiz Secrets community, basically a framework that we've used

with IFCA students, we've used it in our own business, but it's how you can add between

$146,000 and $300,000 in revenue by signing just two to four clients per month.

We call this our LTV community funnel.

Okay, this maximizes client retention by maximizing the

community that you build. Okay. So why is this important? Let me ask you a question real quick.

What do you think the average LTV is or what LTV means is lifetime value? In other words,

how much on average does a customer spend with you as a company?

What do you think Starbucks is? Think about that for a second. Starbucks coffee, okay?

It's $25,272. What that means is that's how much the average Starbucks customer spends over the lifetime at Starbucks,

which is insane, right?

And think about what your LTV probably is. It's probably not anywhere near that, right?

And you can figure this out if you just take your total clients for a year or just a

defined period and you take that number and then you get your total income, your revenue,

...