Yo, FitBiz podcast, listeners, welcome to today's episode. This is part two of interview that we had with Trevor Cashy.

So every month we have guest experts into our private client community inside of IFCA.

And Trevor was this month's coach. And I had to share this episode with you all because it's so valuable.

So if you haven't listened to part one, go back and do that first. It's going to be important.

But Trevor is a fucking genius. The dude earned his PhD in biochemistry at 22 years old. He was

working on cancer research when he was 14. He's a really successful online fitness coach.

But the cool thing about Trevor is he's really become obsessed with behavioral change.

All right. How to communicate to clients in a way that actually get them to do what you want.

In his words, he says, to get them to do less dumb shit and do more smart shit.

We're oftentimes as coaches, we just want to tell people what to do or what they should do.

But the problem with that is, as humans, we've been inundated

since we're children to despise that language. Like, hey, do it this way or don't do that.

So we have this, almost this innate subconscious block towards that kind of language. So instead,

if we can learn how to like use these use these ninja Jedi language tools to lead people into

their own discovery and to get them back on track, man, you're going to avoid client drop-offs,

miss check-ins, you know, people not getting results, and a lot of it has to do with how

you communicate to your clients.

We also talk about how to gamify your coaching process to make them excited at every milestone,

how to simplify language in your marketing and how you communicate with clients.

This is just one of my favorite interviews that I've ever done.

So I'm excited to share it with you.

This is part two.

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