#425 - The Fastest and Cheapest Way to Rank Your Product on Amazon

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 21 May 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon’s A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.

We’ll cover:

How Amazon's A10 algorithm rewards offsite traffic in 2025
What the Brand Referral Bonus is and how to use it
Why brands using external traffic often see 20-30% lower blended ACOS
Top 4 channels for offsite traffic
How to track results with Amazon Attribution
3 Common mistakes to avoid

This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.

Want a free audit of your Amazon brand?
Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.

Transcript

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0:00.0	What if I told you the cheapest and fastest way to rank your product on Amazon?
0:04.0	It doesn't even happen on Amazon.
0:07.0	What's up guys? Welcome back to Built by Business with Andy Isam.
0:18.0	In today's episode, we're going to talk about why external
0:21.7	traffic matters in 2025, the best off Amazon channels, ranked by ROI, as well as how to
0:28.5	track and attribute off channel traffic correctly.
0:32.6	As Amazon PPC advertising continues to get more saturated and more competitive, external
0:37.4	traffic is not only becoming
0:38.6	more of a hack, but more of a necessity as well.
0:42.2	Amazon's A10 algorithm gives ranking weight to off Amazon traffic.
0:46.7	It rewards high converting external sessions because they drive new shoppers to Amazon.
0:52.2	And just like with every other business model in existence, new customers
0:56.4	are gold. Especially on a platform like Amazon, where anytime you can get a customer to come to
1:02.8	Amazon when maybe they weren't planning on it, they tend to stick around and shop a little bit more
1:07.9	than they maybe had planned to. Brandon Young, another creator in the Amazon
1:11.8	space, said, quote, external traffic that converts well increases keyword ranking faster than Amazon
1:17.6	PPC clicks at the same volume. Now, some of you already know the key A10 Amazon ranking signals
1:23.9	like sales velocity, keyword relevance, click through rate rate, conversion rate. But off-site traffic
1:29.4	and conversion on that off-site traffic is another huge, huge ranking signal in the algorithm.
1:35.7	Perra report from Perpetua internal in 2023, external traffic can actually lower your blended
1:41.5	A cost by 20 to 30%. And according to some recent numbers,
1:46.2	Google ads and TikTok traffic cost around 30 to 70 cents per click on average
	...

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