#426 - Amazon Isn’t the End Goal. It’s the Launchpad.

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 22 May 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.

In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from “Amazon seller” to “brand builder”—and what that looks like in 2025.

All my resources: www.andyisom.com

Transcript

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0:00.0	If Amazon is your whole brand strategy, you're not building a business, you're building
0:04.8	a sales channel.
0:06.1	The smartest sellers are using Amazon to fund the real business and most people miss
0:10.7	this pivot.
0:15.8	What's up guys?
0:20.4	Welcome back to Built by Business with Andy Isom. On this podcast, we talk about all
0:24.2	things Amazon, e-commerce, online business, and entrepreneurship. And in today's episode, we're going to
0:29.2	talk about how Amazon is more of a launch pad and not a destination. Most of our highest grossing
0:36.0	clients at my Wevos agency also have a strong
0:39.4	D to C sales channel on their own Shopify website. Because big brands know that Amazon isn't
0:45.8	the end game. Amazon is simply a sales channel and honestly one of the best short-term
0:51.4	customer acquisition platforms on the internet. And here within my own agency,
0:56.0	we understand this as well. That's why over the past year, we've been building systems and
1:00.3	bringing on team members who are experienced in walmart.com, TikTok shop, and even Shopify stores,
1:06.4	to be able to diversify customer acquisition and retention for all of our different clients.
1:11.6	According to FeedVisor and Shopify, 65% of consumers begin their product searches on Amazon,
1:18.6	but 50% still visit the brand's website before purchasing again.
1:23.6	Amazon gives you volume, but not necessarily loyalty because the customers that you get on
1:29.6	Amazon aren't yours. They're Amazon's.
1:32.7	As a customer acquisition channel, Amazon is one of the best out there for new products
1:37.6	and new brands.
1:39.0	It's hard to beat the conversion rates and sales you can get on Amazon as a brand new product
	...

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