#424 - The Product / Marketing Matrix

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 20 May 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.

In this episode, I cover:

The 4 types of products in the matrix
Why low-differentiation commodities die on social
What Amazon-native brands can learn from high-virality DTC launches
A few real-world case studies of "Brand Goldmine" quadrant products
Why your next product needs more than just demand on Amazon

If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd.

Reach out to me for a free review of your brand/products: www.andyisom.com

Transcript

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0:00.0	Not every product needs incredible social media marketing to succeed, but if your product can go viral and it's also highly differentiated, that's when you hit the jackpot.
0:16.0	Welcome back to Built by Business with Andy Isam.
0:23.7	In this episode, I'm breaking down a framework I discussed this past week with OAS from my
0:28.6	Wevos team, something I'm calling the product marketing matrix.
0:32.6	If you're trying to pick the right product for 2025, this is where we see the highest
0:37.2	opportunity for success. Imagine a
0:39.9	two by two quadrant, which we're going to call the matrix. There's an X and a Y axis which
0:45.6	creates four specific quadrants. The X axis, which goes horizontal, represents marketing. On the far left
0:53.7	would be bad or poor marketing. The far right
0:57.2	would be good or quality marketing. The y-axis represents product differentiation. The bottom of the y-axis
1:04.3	would be bad or poor product differentiation. And the top of the y-axis would be good or high-quality product differentiation.
1:12.8	This creates four different quadrant zones. In the bottom left, you've got bad differentiation
1:18.1	and bad marketing. In the top left, you've got bad differentiation, but good marketing.
1:23.7	In the bottom right, you've got good differentiation, but bad marketing. And then in the top right,
1:29.8	we've got the golden zone, which would be good differentiation and good marketing. Here's a clip
1:37.0	from my weekly sync call with OAS, my agency partner, where we not only go over all of our
1:42.1	Wevos agency accounts and clients, but we also talk a lot
1:45.6	about different strategies and ideas. I think, again, you're saying kind of the same thing that
1:50.5	that's my belief as well. If you have a really good product, like over here, really good product,
1:58.5	but bad marketing, you'll still get, you'll still get sales.
2:02.3	Simply based off the product.
2:03.6	If the product is so unique, so awesome, so amazing, you could have a really boring video,
	...

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