4.9 • 816 Ratings
🗓️ 20 May 2025
⏱️ 12 minutes
🧾️ Download transcript
In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.
In this episode, I cover:
If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd.
Reach out to me for a free review of your brand/products: www.andyisom.com
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0:00.0 | Not every product needs incredible social media marketing to succeed, but if your product can go viral and it's also highly differentiated, that's when you hit the jackpot. |
0:16.0 | Welcome back to Built by Business with Andy Isam. |
0:23.7 | In this episode, I'm breaking down a framework I discussed this past week with OAS from my |
0:28.6 | Wevos team, something I'm calling the product marketing matrix. |
0:32.6 | If you're trying to pick the right product for 2025, this is where we see the highest |
0:37.2 | opportunity for success. Imagine a |
0:39.9 | two by two quadrant, which we're going to call the matrix. There's an X and a Y axis which |
0:45.6 | creates four specific quadrants. The X axis, which goes horizontal, represents marketing. On the far left |
0:53.7 | would be bad or poor marketing. The far right |
0:57.2 | would be good or quality marketing. The y-axis represents product differentiation. The bottom of the y-axis |
1:04.3 | would be bad or poor product differentiation. And the top of the y-axis would be good or high-quality product differentiation. |
1:12.8 | This creates four different quadrant zones. In the bottom left, you've got bad differentiation |
1:18.1 | and bad marketing. In the top left, you've got bad differentiation, but good marketing. |
1:23.7 | In the bottom right, you've got good differentiation, but bad marketing. And then in the top right, |
1:29.8 | we've got the golden zone, which would be good differentiation and good marketing. Here's a clip |
1:37.0 | from my weekly sync call with OAS, my agency partner, where we not only go over all of our |
1:42.1 | Wevos agency accounts and clients, but we also talk a lot |
1:45.6 | about different strategies and ideas. I think, again, you're saying kind of the same thing that |
1:50.5 | that's my belief as well. If you have a really good product, like over here, really good product, |
1:58.5 | but bad marketing, you'll still get, you'll still get sales. |
2:02.3 | Simply based off the product. |
2:03.6 | If the product is so unique, so awesome, so amazing, you could have a really boring video, |
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