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Selling on Amazon with Andy Isom

#424 - The Product / Marketing Matrix

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 20 May 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.

 

In this episode, I cover:

  • The 4 types of products in the matrix
  • Why low-differentiation commodities die on social
  • What Amazon-native brands can learn from high-virality DTC launches
  • A few real-world case studies of "Brand Goldmine" quadrant products
  • Why your next product needs more than just demand on Amazon

 

If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd.

Reach out to me for a free review of your brand/products: www.andyisom.com

 

Transcript

Click on a timestamp to play from that location

0:00.0

Not every product needs incredible social media marketing to succeed, but if your product can go viral and it's also highly differentiated, that's when you hit the jackpot.

0:16.0

Welcome back to Built by Business with Andy Isam.

0:23.7

In this episode, I'm breaking down a framework I discussed this past week with OAS from my

0:28.6

Wevos team, something I'm calling the product marketing matrix.

0:32.6

If you're trying to pick the right product for 2025, this is where we see the highest

0:37.2

opportunity for success. Imagine a

0:39.9

two by two quadrant, which we're going to call the matrix. There's an X and a Y axis which

0:45.6

creates four specific quadrants. The X axis, which goes horizontal, represents marketing. On the far left

0:53.7

would be bad or poor marketing. The far right

0:57.2

would be good or quality marketing. The y-axis represents product differentiation. The bottom of the y-axis

1:04.3

would be bad or poor product differentiation. And the top of the y-axis would be good or high-quality product differentiation.

1:12.8

This creates four different quadrant zones. In the bottom left, you've got bad differentiation

1:18.1

and bad marketing. In the top left, you've got bad differentiation, but good marketing.

1:23.7

In the bottom right, you've got good differentiation, but bad marketing. And then in the top right,

1:29.8

we've got the golden zone, which would be good differentiation and good marketing. Here's a clip

1:37.0

from my weekly sync call with OAS, my agency partner, where we not only go over all of our

1:42.1

Wevos agency accounts and clients, but we also talk a lot

1:45.6

about different strategies and ideas. I think, again, you're saying kind of the same thing that

1:50.5

that's my belief as well. If you have a really good product, like over here, really good product,

1:58.5

but bad marketing, you'll still get, you'll still get sales.

2:02.3

Simply based off the product.

2:03.6

If the product is so unique, so awesome, so amazing, you could have a really boring video,

...

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