#423 - Why “Easing Back In” is Killing Your Consistency

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 19 May 2025

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ve probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again.

In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you’ve fallen off your podcast routine, stopped posting, or feel burnt out in your business, this is the wake-up call you didn’t know you needed.

P.S. We just hit 10 daily episodes in a row. 😎🔥

I’m sharing personal reflections, mindset shifts, and how I’m getting back into daily creation—plus how you can do the same without overthinking every move.

All my resources are here: www.andyisom.com

Transcript

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0:00.0	They say if you fall off track, whether it's creating content, hitting the gym, or building
0:04.4	your business, you should ease back into it. Find a schedule that works for you. I think that's total
0:10.1	bullshit. If you want to get consistent again, the only way is to jump straight into the fire
0:15.4	instead of trying to tiptoe into it. Look, I've fallen off routines more times than I can count, whether it's
0:29.4	missing a week or two months of podcasting or skipping workouts for days. And every time I'm reminded,
0:36.2	slow easing in doesn't work for me and probably
0:39.2	doesn't work for most of you either. Let's break down what I actually do to reset fast and build
0:43.8	real consistency again. Why easing back in is the wrong play. Everyone preaches gentle momentum,
0:51.3	but it often just leads to more excuses. When you stretch days between actions,
0:56.4	you give friction time to grow like a weed. Discipline hates empty space. If you've been slacking
1:02.7	or falling out of a consistent routine, you're better to go daily or near daily immediately,
1:08.2	even if it's imperfect. The deeper question you need to ask yourself, though, is the why.
1:13.6	What is your goal with what you're trying to do?
1:16.2	If you don't have a deep understanding of your why behind your habit, you're never going to
1:21.3	be consistent with it long term.
1:23.5	Jumping into the fire builds faster muscle memory.
1:45.6	Real consistency is forged through reps, not rest. Going hard for seven days straight builds more habit than once a week for three weeks. Whether it's creating content, working out, or building your brand or business, intensity jump starts identity. Now, that's not to say that rest isn't important. Your muscles need it. Your mind needs it. But there's effective ways to do what my wife's
1:50.6	workout coach Anne Craig calls active recovery. A rest day between workouts can be a 15 to 20 minute walk
1:57.0	or bike right outside or a reflective yoga session with some stretching. A rest day between
2:02.0	posting content could simply be that you record two videos on Tuesday and use Wednesday
2:07.1	to plan or clear your folders and organize your files. A rest day between work could mean you
2:12.6	simply spend Saturday at the lake or Sunday at church. Just because going hard for seven days
	...

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